The following are the top 10 corporate advertisers in the National Hockey League’s 16 markets qualifying for the 2009 Stanley Cup playoffs, based on aggregate number of rink boards and on-ice logo sponsorships:
| RANK |
BRAND |
UNITS |
| 1 |
Budweiser/Bud Light |
33 |
| 2 |
State Farm |
24 |
| 3 |
Verizon/Verizon Wireless |
23 |
| 4 |
Geico |
21 |
| 5 |
Honda |
18* |
| 6 |
McDonald’s |
15 |
| 7 |
Ford (including Lincoln/Mercury) and Toyota* (tied) |
14 |
| 8 |
Time Warner |
13 |
| 9 |
Canon, Coca-Cola & Coke Zero and Capital One (tied) |
9 |
| 10 |
Tim Hortons and Chevrolet/GM (tied) |
8 |
NOTE: Weighting for on-ice logos is 3 units; 1 unit for rink boards. |
* Honda and Verizon also hold naming rights sponsorship deals for the Honda Center (home of the Anaheim Ducks) and the Verizon Center (home of the Washington Capitals). Toyota also holds naming rights to the Toyota Center, home of the Houston Aeros of the American Hockey League. |
| Sources: TheSportMarket.biz.8 |
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