...Listen to The Sport Market Saturdays 10-11 am ET on TSN Radio 1050 and nationally online at TSN.ca/radio...and Saturdays 7-11 am PT on TEAM 1040 and online at teamradio.ca...
facebook twitter twitter twitter youtube
Community Partners
Fan Sweepstakes


Tom Mayenknecht

Tom Mayenknecht, a marketing communications executive who has specialized in professional and Olympic sport for much of his career, is the founder and host of The Sport Market, a sport business radio show which rates and debates the Bulls and Bears of the sport industry.

The Sport Market spans all aspects of the sport industry, from sport management and sport finance to sport marketing and sport merchandising and from sport technology and sport venues to sport entertainment and sport media.

The Sport Market is heard Saturdays from 9 a.m. to 12 noon PT on TEAM 1040 and www.team1040.ca. Pod casts are also available online at www.team1040.ca and www.thesportmarket.tv.

Mayenknecht is a frequent editorial contributor to The Vancouver Sun and his commentaries have appeared in The Globe and Mail and The Sport Business Journal. He contributed to the creation and launch of the TEAM 1040 all-sports radio station in 2001, serving on the Board of Directors of its founding company, Grand Slam Radio. He was a sports writer and television host in Montreal and Toronto in the late 1970s and early 1980s.

Best-known for his nationally-recognized work in media and communications, Mayenknecht is a principal in Emblematica, a Vancouver-based brand development company.

His experience spans communications, sport management, cause marketing, brand management, journalism, television, public speaking and media training.

In 18 years of executive experience in professional and Olympic sport, Mayenknecht has served in leadership roles at Tennis Canada, the Toronto Raptors and Vancouver Grizzlies of the National Basketball Association, PacificSport and the Vancouver Ravens of the National Lacrosse League.

He was Vice-President of Communications & Public Relations for the Vancouver Grizzlies, General Motors Place and Orca Bay Sports & Entertainment from 1995-1996, Vice-President of PacificSport from 1996-2000 and Governor and Managing Partner of the Vancouver Ravens in 2001-2002 and 2003-2004.

His career highlights include: Creation of the Hall of Fame of Canadian Tennis and Tennis Canada Excellence Awards at Tennis Canada from 1985-‘94; his involvement in the Federation Cup by NEC world women’s team tennis championships in 1987; his leadership role in the largest sport merchandising launch in Canadian pro sport history (with the Toronto Raptors of the NBA in 1994); his leadership role in the launch of the Vancouver Grizzlies, General Motors Place and Orca Bay Sports & Entertainment in 1995-‘96; and his national and international recognition as a Doug Gilbert Media award winner (1983) and National Lacrosse League Executive of the Year (2002).

Yet he himself admits he learned more about the business of sport – and his community commitment -- in his ultimately unsuccessful attempts to come back to save and restore the Vancouver Ravens of the NLL (2003-04 and again in 2007).

His community service extends to more than 30 years at the national, provincial and local levels. Mayenknecht served as a volunteer executive with organizations such as Ringette Canada and as a provincial championship minor football coach of future professional athletes such as NFL draft pick Alonzo Highsmith and CFL outstanding player award winner Jeff Fairholm. He was Coach-of-the-Year in the North Shore Football League in 1976 and won the City of Pierrefonds Scholarship for community leadership in 1975.

He is the Founding Chair of the Yoga4Kidz Society, a not-for-profit organization committed to creating new horizons of physical fitness, mental fitness and social fitness for children through yoga programs in schools, studios and online, and is a member of the Board of Directors of The Stadnyk Foundation, which is committed to the promotion and development of sport philanthropy and cause-related marketing.

Mayenknecht holds a Bachelor of Arts in Political Science from the University of Toronto and a Master of Arts in Public Policy and Comparative Politics from McMaster University in Hamilton, Ont. He has served as a Teaching Assistant and Lecturer at U of T and has taught Government Relations in the Corporate Communications program at Seneca College in Toronto. He speaks English, French and German.