1. GENERAL

Stadium: Anfield
Capacity: 45,000
Built: 1884
Head office: Anfield Road Liverpool, L4 0TH   
Phone: 0151 263 2361
Fax:
Website: www.liverpoolfc.com
E-Mail:
Radio flagship:
Local television:
Corporate partners/sponsors:  Carlsberg, Adidas, Paddypower, MBNA, Konami, Lucozade Sport, Thomas Cook, Setanta Sports

2. HISTORY
Established: 1892
                               
3. BUSINESS OF WINNING
European Trophies:           5 European Championship Cups (1977, 1978, 1981, 1984, 2005)
                                                3 UEFA Cup (1973, 1976, 2001)
Domestic Championships:    18 (1901, 1906, 1922, 1923, 1947, 1964, 1966, 1973, 1976, 1977,
                                                            1979, 1980, 1982, 1983, 1984, 1986, 1988, 1990)
Domestic Cups:             7 F.A. Cups (1965, 1974, 1986, 1989, 1992, 2001, 2006)
                                           7 League Cups (1981, 1982, 1983, 1984, 1995, 2001, 2003)

4. OWNERSHIP AND MANAGEMENT
Owner: George Gillett/Thomas Hicks
Acquisition date:
Chief Executive:
Head Coach: Rafael Benitez
Club President: Thomas O. Hicks and George Gillett Jr. (co-chairman)

6. FRANCHISE FINANCIALS
2009 Franchise value: $1,010M USD
2009 Franchise value ranking: #3
2009 Franchise value increase: -4%
2009 Debt/Value ratio: 59%
2008 Revenues: $332M USD
2008 Operating Income: $50M USD
Source: Forbes.com