1. GENERAL
Stadium: Chase Field
Capacity: 49,033
Built: 1998 / $354M USD
Head office: 401 East Jefferson Street Phoenix, AZ 85001
Phone: (602)-462-6500
Fax: (602)-462-6527
Website: Arizona Diamondbacks
E-Mail:
Radio flagship: 620 KTAR-AM
Local television: FSN Arizona
Corporate partners/sponsors: Arizona Republic newspaper, JP Morgan Chase, McDonald’s, PepsiCo.
Mascot:
2. HISTORY
Established: 1998
Franchise ancestry: Expansion
Notes: Phoenix Suns owner Gerry Colangelo was formerly managing partner of the Arizona Diamondbacks.
3. BUSINESS OF WINNING
World Series titles: 1 (2001)
National League pennants: 1 (2001)
NL West Division titles: 4 (2007, 2002, 2001, 1999)
Wild cards: 0
4. OWNERSHIP AND MANAGEMENT
Owner: Ken Kendrick, Jeff Moorad, Paul Schloss
Acquisition date/price: 2004 / $238M USD
General Manager: Josh Byrnes
Manager: Bob Melvin
Stadium: Public / owned and operated by Maricopa County
Concessions: Levy Restaurants
5. PLAYER PAYROLL
Player costs: $97M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $379 M USD
2008 Franchise value ranking: #11 in National League / #20 in Major League Baseball
2008 Franchise value increase: 12%
2008 Debt/Value ratio: 54%
2007 Revenues: $165M USD
2007 Operating Income: $5.9M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $15.96 USD / #16 in NL and #30 in MLB
Fan Cost Index*/ranking: $162.84 USD / #12 in NL and #22 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 30,986
Home Attendance Drawing Capacity: 63.2%
Home Attendance Total: 2,509,924
Home Attendance Rank: #11 in National League/#15 in Major League Baseball
Road Dates: 81
Road Attendance Average: 33,945
Road Attendance Drawing Capacity: 75.2%
Road Attendance Total: 2,749,545
Road Attendance Rank: #6 in NL / #8 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 32,466
Regular Season Drawing Capacity: 68.9%
Regular Season Total: 5,259,469
Total Attendance Rank: #12 in NL / #16 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $39 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 73,000 (FSN Arizona)
Decrease: 12.7%
Rating: 4.06
Decrease: 15.2%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 1,469,794 (Phoenix)
Metropolitan Area Population: 3,251,876 (Phoenix-Mesa)
Greater Metro Area Population: 4,179,427 (Phoenix-Mesa-Scottsdale)
City size ranking: #5 in US / #5 in NL / #10 in MLB
Metro area size ranking: #14 in US / #10 in NL / #20 in MLB
Greater Metro area size ranking: #13 in US / #10 in NL / #18 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): Phoenix-Prescott: 1,855,930 TV homes / 1.622% of US
DMA ranking: #12 in US / #9 in NL / #17 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Former agricultural hub (citrus and cotton farming) transitioned into modern, diversified economy that is major cultural, economic and financial centre of the U.S. southwest, second only to Los Angeles; high technology, telecommunications, tourism, golf, government, universities.
State capital: Yes
Major companies: PetSmart, Pinnacle West, Avnet, Apollo Group, Freeport-McMoRan, CSK Auto, UHAUL, Best Western, US Airways, Honeywell’s aerospace division, Intel and American Express’s transaction and online services.
City per capita income (ranking): $19,833 USD (#12 NL / #25 MLB)
Metro area per capita income (ranking): $35,010 USD (#140 US / #16 NL / #30 MLB)
State per capita income (ranking): $31,936 USD (#40 US / #15 NL / #29 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Phoenix): 71.1% White, 5.1% Black, 2.0% Asian, 2.0% Native American, 20% Other (34.1% Hispanic of any race).
Language: Approximately 74.1% English, 19.5% Spanish, Navajo 1.9%.
Median Age: 31 years
Political leadership: Mayor of Phoenix – Phil Gordon (Democrat); Governor of Arizona – Janet Napolitano (D) appointed Secretary of Homeland Security; U.S. Senators – John McCain (R), Jon Kyl (R); U.S. Representatives – Four Republicans, four Democrats: Ann Kirkpatrick (D), Trent Franks (R), John B. Shadegg (R), Ed Pastor (D), Harry Mitchell (D), Jeff Flake (R), Raul M. Grijalva (D), Gabrielle Giffords (D). |
