1. GENERAL
Stadium: Oriole Park at Camden Yards
Capacity: 48,876
Built: 1992 ($110M USD)
Head office: 333 West Camden Street Baltimore, MD 21201
Phone: (410) 685-9800
Fax: (410) 547-6277
Website: Baltimore Orioles
E-Mail:
Radio flagship: 1090 WBAL-AM
Local television: MASN and MASN2
Corporate partners/sponsors: Southwest Airlines, Anheuser-Busch, Verizon Wireless, Miller Brewing.
Mascot: The Orioles Bird
2. HISTORY
Established: 1901 (in Baltimore since 1954)
Franchise ancestry:
St. Louis Browns 1902-1953
Milwaukee Brewers 1901
3. BUSINESS OF WINNING
World Series titles: Three (1966, 1970, 1983)
American League pennants: Seven (1944, 1966, 1969, 1970, 1971, 1979, 1983)
AL East Division titles: Eight (1969, 1970, 1971, 1973, 1974, 1979, 1983, 1997)
Wild cards: One (1996)
4. OWNERSHIP AND MANAGEMENT
Owner: Peter Angelos
General Manager: Andy MacPhail
Manager: Dave Trembley
Stadium: Maryland Stadium Authority
Concessions: Aramark
5. PLAYER PAYROLL
Player costs: $103M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $398 M USD
2008 Franchise value ranking: #9 in American League / #18 in Major League Baseball
2008 Franchise value increase: 1%
2008 Debt/Value ratio: 38%
2007 Revenues: $166 M USD
2007 Operating Income: $7.7 M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price: $23.85 USD
Ticket price ranking: #9 in AL / #17 in MLB
Fan Cost Index*: $165.40 USD
Fan Cost Index ranking: #10 in AL / #20 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 78
Home Attendance Average: 25,000
Home Attendance Total: 1,950,075
Home Attendance Rank: #10 in American League/#24 in Major League Baseball
Road Dates: 80
Road Attendance Average: 31,653
Road Attendance Total: 2,532,240
Road Attendance Rank: #3 in AL/#19 in MLB
Regular Season Dates: 158 dates
Regular Season Average: 28,369
Regular Season Total: 4,482,315
Total Attendance Rank: #10 in AL / #24 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $49 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 29,000 (MASN/MASN2)
Decline: 12.1%
Rating: 2.64
Decline: 12.0%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: $53.5 M USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $26.75 M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $16 M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $10 M USD (2007)
13. MARKET SIZE
City Population: 636,377
Metropolitan Area Population: 2,668,056 (Baltimore-Towson)
Greater Metro Area Population: 7,608,070 (including Washington-Arlington-Alexandria)
City size ranking: #19 in US / #6 in AL / #14 in MLB
Metro area size ranking: #20 in US / #12 in AL / #24 in MLB
Greater Metro area size ranking: #4 in US / #4 in AL / #8 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 1,102,080 TV homes / 0.963% of US
DMA ranking: #26 in US / #13 in AL / # 27 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Seaport (steel/shipping transitioned to service economy: financial, business and health)
State capital: No (Annapolis)
Fortune 1000 companies: Constellation Energy, Grace Chemical, Black & Decker, Legg Mason, T. Rowe Price and McCormick & Co.
Largest employer (City of Baltimore): John Hopkins University and John Hopkins Hospital.
City per capita personal income (ranking): $16,978 USD (#13 AL / #26 MLB)
Metro area per capita income (ranking): $45,208 USD (#28 US / #6 AL / #12 MLB)
State per capita income (ranking): $43,788 USD (#6 US / #3 AL / #5 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Baltimore): 64.8% African-American, 31.28% White, 1.53% Asian, 1.2% other.
Language: 98% English, 1.5% Hispanic.
Median age: 35
Political leadership: Mayor of Baltimore - Sandra Dixon (Democrat); Governor of Maryland – Martin O’Malley (D); Senators – Barbara Mikulski (D), Ben Cardin (D); Representatives – Frank Kratovil (D), Dutch Ruppersberger (D), John Sarbanes (D), Donna Edwards (D), Elijah Cummings (D), Chris Van Hollen (D), Steny Hoyer (D), Roscoe Bartlett (Republican).
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