1. GENERAL
Stadium: Fenway Park
Capacity: 38,805
Built: 1912 ($450,000)
Head office: 4 Yawkey Way Boston, MA 02215-3496
Phone: (617) 267-9440
Fax: (617) 375-0944
Website: Boston Red Sox
E-Mail:
Radio flagship: 850 WEEI-AM
Local television: NESN (New England Sports Network)
Corporate partners/sponsors: Anheuser-Busch, Bank of America, W.B. Mason, EMC, Coca-Cola, Ford.
Mascot: Wally
2. HISTORY
Established: 1901
Franchise ancestry: Boston Americans 1901-1907
3. BUSINESS OF WINNING
World Series titles: Seven (1903, 1912, 1915, 1916, 1918, 2004, 2007)
American League pennants: 12 (1903, 1904, 1912, 1915, 1916, 1918, 1946, 1967, 1975, 1986, 2004, 2007)
AL East Division titles: Six (1975, 1986, 1988, 1990, 1995, 2007)
Wild cards: Six (1998, 1999, 2003, 2004, 2005, 2008)
4. OWNERSHIP AND MANAGEMENT
Owner: New England Sports Ventures (John Henry, Thomas Werner and Larry Lucchino)
Acquisition date/price: 2002/$380 M (part of overall transaction in which Henry acquired the team, Fenway Park and 80% of NESN – New England Sports Network)*.
General Manager: Theo Epstein
Manager: Terry Francona
Stadium: Owned and operated by Boston Red Sox/New England Sports Ventures
Concessions: Aramark
* source: Forbes.com
5. PLAYER PAYROLL
Player costs: $199M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $816 M USD
2008 Franchise value ranking: #2 in American League / #3 in Major League Baseball
2008 Franchise value increase: 13%
2008 Debt/Value ratio: 29%
2007 Revenues: $267 M USD
2007 Operating Loss: $19.1 M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price: $48.80 USD
Ticket price ranking: #1 in AL / #1 in MLB
Fan Cost Index*: $320.71 USD
Fan Cost Index ranking: #1 in AL / #1 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 37,632
Home Attendance Drawing Capacity: 104%
Home Attendance Total: 3,048,250
Home Attendance Rank: #4 in American League/#10 in Major League Baseball
Road Dates: 81
Road Attendance Average: 38,367
Road Attendance Drawing Capacity: 84.1%
Road Attendance Total: 3,107,727
Road Attendance Rank: #1 in AL / #5 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 37,999
Regular Season Drawing Capacity: 92.9%
Regular Season Total: 6,155,977
Total Attendance Rank: #2 in AL / #5 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $167 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 242,000 (NESN)
Decline: 16.3%
Rating: 10.12
Decline: 17%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 596,638
Metropolitan Area Population: 4,482,857 (Boston-Cambridge-Quincy)
Greater Metro Area Population: 5,819,100 (including Worcester-Lawrence)
City size ranking: #23 in US / #7 in AL / #15 in MLB
Metro area size ranking: #10 in US / #6 in AL / #14 in MLB
Greater Metro area size ranking: #7 in US / #6 in AL / #12 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 2,409,080 TV homes / 2.105% of US
DMA ranking: #7 in US / #7 in AL / # 12 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Seaport (high tech, financial, colleges & universities and tourism)
State capital: Yes
Major companies: Liberty Mutual, Gillette, Teradyne, New Balance, Fidelity, Bank of America regional headquarters, EMC, Analog, Vistaprint, CSN, Merck, Millipore, Genzyme, Biogen.
City per capita income (ranking): $23,353 USD (#6 AL / #12 MLB)
Metro area per capita income (ranking): $52,792 USD (#7 US / #2 AL / #4 MLB)
State per capita income (ranking): $46,299 (#4 US / #1 AL / #2 MLB)
15. MARKET DEMOGRAPHICS
Race / Ethnicity (City of Boston): 57.2% White, 23.1% Black, 9.0% Asian-American, 13.5% Other (Irish descent 15.8%, Italian 8.3%, West Indians 6.4%)
Language: Approximately 80% English, 16.9% Hispanic
Median Age: 31
Political leadership: City of Boston Mayor - Thomas Merino (Democrat); Massachusetts Governor - Deval Patrick (D); Senators: Edward (Ted) Kennedy (D), John Kerry (D); Representatives – John Olver (D), Richard Neal (D), Jim McGovern (D), Barney Frank (D), Marty Meehan (D), John F. Tierney (D), Ed Markey (D), Michael Capuano (D), Stephen Lynch (D), William Delahunt (D).
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