1. GENERAL
Stadium: Wrigley Field
Capacity: 41,160
Built: 1914 / $250,000 USD
Head office: 1060 West Addison Chicago, IL 60613-4397
Phone: (773) 404-2827
Fax: (773) 404-4129
Website: Chicago Cubs
E-Mail:
Radio flagship: 720 WGN
Local television: CSN Chicago
Corporate partners/sponsors: Exelon, MasterCard, McDonald’s, Under Armour, State Farm.
Mascot: Ronnie Woo Woo (unofficial)
2. HISTORY
Established: 1870 (Chicago Cubs since 1902)
Franchise ancestry: Chicago Orphans 1898-1901
Chicago Colts 1890-1897
Chicago White Stockings 1870-1871 and 1874-1889
Notes: Owner Chicago Tribune Co. is in the process of selling the Chicago Cubs.
3. BUSINESS OF WINNING
World Series titles: 2 (1907, 1908)
National League pennants: 17 (1870 – amateur, 1876, 1880, 1881, 1882, 1885, 1886, 1906, 1907, 1908, 1910, 1918, 1929, 1932, 1935, 1938, 1945)
NL Central Division titles: 3 (2003, 2007, 2008)
NL East Division titles: 2 (1984, 1989)
Wild cards: 1 (1998)
4. OWNERSHIP AND MANAGEMENT
Owner: Tribune Company (Samuel Zell, Chair)
Acquisition date/price: 1981 / $21M USD
General Manager: Jim Hendry
Manager: Lou Piniella
Stadium: Owned and operated by Chicago Cubs
Concessions: Levy Restaurants
5. PLAYER PAYROLL
Player costs: $130M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $642 M USD
2008 Franchise value ranking: #3 in National League / #5 in Major League Baseball
2008 Franchise value increase: 8%
2008 Debt/Value ratio: 0%
2007 Revenues: $214M USD
2007 Operating Income: $21.4M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $42.49 USD / #1 in NL and #2 in MLB
Fan Cost Index*/ranking: $251.96 USD / #2 in NL and #3 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 40,743
Home Attendance Drawing Capacity: 99.1%
Home Attendance Total: 3,300,200
Home Attendance Rank: #5 in National League/#7 in Major League Baseball
Road Dates: 80
Road Attendance Average: 36,328
Road Attendance Drawing Capacity: 81.6%
Road Attendance Total: 2,906,240
Road Attendance Rank: #2 in NL / #3 in MLB
Regular Season Dates: 161 dates
Regular Season Average: 38,549
Regular Season Drawing Capacity: 90.0%
Regular Season Total: 6,206,440
Total Attendance Rank: #3 in NL / #4 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $39 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 172,000 (CSN Chicago)
Increase: 18.6%
Rating: 4.96
Decrease: 17.8%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 2,842,753
Metropolitan Area Population: 9,157,540 (Chicago-Gary-Kenosha)
Greater Metro Area Population: 9,524,673 (Chicago-Napierville-Joliet)
City size ranking: #3 in US / #3 in NL / Tied #3 in MLB
Metro area size ranking: #3 in US / #3 in NL / Tied #3 in MLB
Greater Metro area size ranking: #3 in US / #3 in NL / Tied #3 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 3,492,850 TV homes / 3.052% of US
DMA ranking: #3 in US / #3 in North America / #3 in NL / Tied #3 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Inland port (transportation, finance, industry: high tech and information technology, manufacturing, printing, publishing, colleges and universities, tourism and conventions)
State capital: No (Springfield, Illinois)
Major companies: All State, Zurich North America, Baxter International, Abbott Laboratories, General Electric Health Care Financial Services, Boeing headquarters, HUB International (31 Fortune 500 companies are based in Metro Chicago and a total of 66 in Illinois).
City per capita income (ranking): $20,175 USD (#9 NL / tied #21 MLB)
Metro area per capita income (ranking): $43,714 USD (#34 US / #8 NL / #14 MLB)
State per capita income (ranking): $38,409 USD (#15 US / #7 NL / tied #13 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Chicago): 41.97% White, 36.77% African-American, 4.35% Asian, 17% Other (26.02% Hispanic); African-American, Irish, German, Italian, Polish, English, Greek, Chinese, Mexican, Serbian and Puerto Rican.
Language: Approximately 75% English.
Median Age: 32
Political leadership: Mayor of Chicago – Richard M. Daley (Democrat); Governor of Illinois – Rod Blagojevich (D); U.S. Senators – Richard Durbin (D), Vacant (Democrat Barrack Obama elected President 2008); U.S. Representatives – Bobby Rush (D), Jesse L. Jackson, Jr. (D), Dan Lipinski (D), Luis V. Guttierez (D), Danny K. Davis (D), Melissa Bean (D), Janice D. Schakovsky (D), Mark Kirk (Republican), Peter Roskam (R), Vacant (Democrat Rahm Emmanuel appointed Chief of Staff for President Barrack Obama). |
