1. GENERAL
Stadium: US Cellular Field (formerly New Comiskey Park)
Capacity:
Built: 1991 ($167 M USD)
Head office: 333 West 35th Street Chicago, IL 60616
Phone: (312) 674-1000
Fax: (312) 674-5103
Website: Chicago White Sox
E-Mail:
Radio flagship: 1000 WMVP-AM
Local television: CSN Chicago
Corporate partners/sponsors: Miller Brewing, General Motors, UAL, 7Eleven, Jim Beam.
Mascot: Southpaw
2. HISTORY
Established: 1900
Franchise ancestry: (Chicago) White Stockings 1901-1903
Notes: One of eight original charter franchises in the American League.
3. BUSINESS OF WINNING
World Series titles: Three (1906, 1917, 2005)
American League pennants: Six (1901, 1906, 1917, 1919, 1959, 2005)
AL West Division titles: Two (1983, 1993)
AL Central Division titles: Three (2000, 2005, 2008)
Wild cards: None.
4. OWNERSHIP AND MANAGEMENT
Owner: Jerry Reinsdorf and Eddie Einhorn
Acquisition date/price: $1981/$20M USD
General Manager: Ken Williams
Manager: Ozzie Guillen
Stadium: Operated by Illinois Sports Facility Authority
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $108M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $443 M USD
2008 Franchise value ranking: #5 in American League / #14 in Major League Baseball
2008 Franchise value increase: 16%
2008 Debt/Value ratio: 9%
2007 Revenues: $193 M USD
2007 Operating Income: $30.6 M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price/ranking: $30.28 USD / #3 in AL and #5 in MLB
Fan Cost Index*/ranking: $214.61 USD / #4 in AL and #9 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 30,877
Home Attendance Drawing Capacity: 76%
Home Attendance Total: 2,501,103
Home Attendance Rank: #5 in American League/#16 in Major League Baseball
Road Dates: 81
Road Attendance Average: 30,253
Road Attendance Drawing Capacity: 66.9%
Road Attendance Total: 2,450,493
Road Attendance Rank: # 5 in AL / # 21 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 30,565
Regular Season Drawing Capacity: 71.2%
Regular Season Total: 4,951,596
Total Attendance Rank: #5 in AL / # 17 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $72 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 76,000 (CSN)
Increase: 68.9%
Rating: 2.19
Increase: 67.2%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 2,842,753
Metropolitan Area Population: 9,157,540 (Chicago-Napierville-Joliet)
Greater Metro Area Population: 9,524,673 (including Gary and Kenosha)
City size ranking: #3 in US / #3 in AL / Tied #3 in MLB
Metro area size ranking: #3 in US / #3 in AL / Tied #3 in MLB
Greater Metro area size ranking: #3 in US / #3 in AL / Tied #3 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 3,492,850 TV homes / 3.052% of US
DMA ranking: #3 in US / #3 in AL / # 6 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Inland port (transportation, finance, industry: high tech and information technology, manufacturing, printing, publishing, colleges and universities, tourism and conventions)
State capital: No (Springfield, Illinois)
Major companies: All State, Zurich North America, Baxter International, Abbott Laboratories, General Electric Health Care Financial Services, Boeing headquarters, HUB International (31 Fortune 500 companies are based in Metro Chicago and a total of 66 in Illinois).
City per capita income (ranking): $20,175 USD (#12 AL / tied #21 MLB)
Metro area per capita income (ranking): $43,714 USD (#34 US / #7 AL / #15 MLB)
State per capita income (ranking): $38,409 USD (#15 US / #7 AL / tied #13 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Chicago): 41.97% White, 36.77% African-American, 4.35% Asian, 17% Other (26.02% Hispanic); African-American, Irish, German, Italian, Polish, English, Greek, Chinese, Mexican, Serbian and Puerto Rican.
Language: Approximately 75% English.
Median Age: 32
Political leadership: Mayor of Chicago – Richard M. Daley (Democrat); Governor of Illinois – Rod Blagojevich (D); U.S. Senators – Richard Durbin (D), Vacant (Democrat Barrack Obama elected President 2008); U.S. Represenatatives – Bobby Rush (D), Jesse L. Jackson, Jr. (D), Dan Lipinski (D), Luis V. Guttierez (D), Danny K. Davis (D), Melissa Bean (D), Janice D. Schakovsky (D), Mark Kirk (Republican), Peter Roskam (R), Vacant (Democrat Rahm Emmanuel appointed Chief of Staff for President Barrack Obama).
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