1. GENERAL
Stadium: Great American Ballpark
Capacity: 42,319
Built: 2003 / $291 M USD
Head office: 100 Main Street, Cincinnati, OH 45202
Phone: (513) 765-7000
Fax:
Website: Cincinnati Reds
E-Mail:
Radio flagship: 700 WLW-AM
Local television: FSN Ohio
Corporate partners/sponsors: Great American Financial, Chiquita Brands, Kahn’s, Kroger, National City, PepsiCo.
Mascot: Mr. Redlegs
2. HISTORY
Established: 1882 (Cincinnati Reds since 1958; National League since 1890)
Franchise ancestry: Cincinnati Red Legs 1952-1958
Cincinnati Reds 1890-1953
Cincinnati Red Stockings 1882-1889 (American Association)
3. BUSINESS OF WINNING
World Series titles: 5 (1990, 1976, 1975, 1940, 1919)
National League pennants: 9 (1990, 1976, 1975, 1972, 1970, 1961, 1940, 1939, 1919)
American Association pennants: 1 (1882)
NL Central Division titles: 1 (1995)
NL West Division titles: 7 (1990, 1979, 1976, 1975, 1973, 1972, 1970)
Wild cards: 0
4. OWNERSHIP AND MANAGEMENT
Owner: Robert Castellini
Acquisition date/price: 2006 / $270M USD
General Manager: Walt Jocketty
Manager: Dusty Baker
Stadium: Public / owned and operated by Hamilton County
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $86M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $337 M USD
2008 Franchise value ranking: #13 in National League / #23 in Major League Baseball
2008 Franchise value increase: 10%
2008 Debt/Value ratio: 12%
2007 Revenues: $161M USD
2007 Operating Income: $19.3M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $19.41 USD / #12 in NL and #23 in MLB
Fan Cost Index*/ranking: $167.14 USD / #10 in NL and #18 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 25,415
Home Attendance Drawing Capacity: 60.4%
Home Attendance Total: 2,058,632
Home Attendance Rank: #14 in National League/#23 in Major League Baseball
Road Dates: 81
Road Attendance Average: 34,285
Road Attendance Drawing Capacity: 76.8%
Road Attendance Total: 2,777,085
Road Attendance Rank: #5 in NL / #7 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 29,850
Regular Season Drawing Capacity: 68.9%
Regular Season Total: 4,835,717
Total Attendance Rank: #14 in NL / #19 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $39 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 44,000 (FSN Ohio)
Increase: 0%
Rating: 4.92
Decrease: 0.8%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 331,310
Metropolitan Area Population: 1,979,202 (Cincinnati, OH-Hamilton, KY)
Greater Metro Area Population: 2,133,678 (Cincinnati-Middleton CMA OH-KY-IN)
City size ranking: #57 in US / #15 in NL / #28 in MLB
Metro area size ranking: #24 in US / #15 in NL / #28 in MLB
Greater Metro area size ranking: #24 in US / #15 in NL / #27 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 915,570 TV homes / 0.800% of US
DMA ranking: #34 in US / #37 in North America / #15 in NL / #29 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: General and diversified; processed foods; insurance and financial.
State capital: No (Columbus, Ohio)
Major companies: Procter & Gamble, Kroger, Sunny Delight Beverages, GE Aviation, Macy’s, Chiquita Brands, Great American Insurance, E.W. Scripps, Kao (10 Fortune 500 companies and 18 Fortune 1000 companies in the Greater Cincinnati area).
City per capita income (ranking): $23,458 USD (#6 NL / tied #10 MLB)
Metro area per capita income (ranking): $43,714 USD (#34 US / #7 AL / #15 MLB)
State per capita income (ranking): $33,320 USD (#28 US / #13 AL / tied #25 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Cincinnati): Race – 52.97% White, 42.92% Black, 1.55% Asian, 1.5% Other (1.28% Hispanic of any race); Origins – German 19.8%, Irish 10.4%, English 5.4%, American 4.8%, Italian 3.3%.
Language: Approximately 97% English.
Median Age: 32 years.
Political Leadership: Mayor of Cincinnati – Mark L. Mallory (Democrat); Governor of Ohio – Ted Strickland (D); U.S. Senators – George Voinovich (Republican), Sherrod Brown (D); U.S. Representatives – 9 D, 8 R, 1 Vacant: Steve Driehaus (D), Jean Schmidt (R ), Mike Turner (R ), Jim Jordan (R ), Bob Latta (R ), Charlie Wilson (D), Steve Austria (R ), John a. Boeher (R), Dennis Kucinich (D ), Marcia Fudge (D), Pat Tiberi (R ), Betty Sutton (D), Steve C. La Tourette (R), John Boccieri (D), Tim Ryan (D), Zachary Space (D). |
