1. GENERAL
Stadium: Progressive Field (formerly known as Jacobs Field)
Capacity: 43,315
Built: 1994/$175 M USD
Head office: 2401 Ontario Street Cleveland, OH 44115
Phone: (216) 420-4200
Fax: (216) 420-4396
Website: Cleveland Indians
E-Mail:
Radio flagship: 1100 WTAM-AM
Local television: Sportstime Ohio
Corporate partners/sponsors: Ford, Key Corp, First Energy, PepsiCo, Sherwin-Williams, Progressive.
Mascot: Slider
2. HISTORY
Established: 1901
Franchise ancestry:
Cleveland Bluebirds/Blues 1901-1902
Cleveland Bronchos (unofficial) 1902
Cleveland Naps (1903-1914)
3. BUSINESS OF WINNING
World Series titles: Two (1920, 1948)
American League pennants: Five (1920, 1948, 1954, 1995, 1997)
AL Central Division titles: Seven (1995, 1996, 1997, 1998, 1999, 2001, 2007)
Wild cards: None.
4. OWNERSHIP AND MANAGEMENT
Owner: Larry Dolan (acquired franchise in 2000 for $323M USD)
General Manager: Mark Shapiro
Manager: Eric Wedge
Stadium: Owned and operated by Gateway Economic Development Corp
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $82M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $417 M USD
2008 Franchise value ranking: #6 in American League / #15 in Major League Baseball
2008 Franchise value increase: 14%
2008 Debt/Value ratio: 24%
2007 Revenues: $181 M USD
2007 Operating Income: $29.2 M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price: $25.72 USD
Ticket price ranking: #6 in AL / #13 in MLB
Fan Cost Index*: $192.38 USD
Fan Cost Index ranking: #4 in AL / #14 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 27,122
Home Attendance Drawing Capacity: 62.5%
Home Attendance Total: 2,169,760
Home Attendance Rank: #9 in American League/#22 in Major League Baseball
Road Dates: 81
Road Attendance Average: 31,026
Road Attendance Drawing Capacity: 68.6%
Road Attendance Total: 2,513,106
Road Attendance Rank: #4 in AL / #20 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 29,074
Regular Season Drawing Capacity: 65.6%
Regular Season Total: 4,682,866
Total Attendance Rank: #9 in AL / #23 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $54 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 60,000 (SportsTime Ohio)
Decrease: 32.6%
Rating: 3.88
Decrease: 33.1%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 450,560
Metropolitan Area Population: 2,096,471 (Cleveland-Elyria-Mentor)
Greater Metro Area Population: 2,945,831 (including Akron)
City size ranking: #40 in US / #9 in AL / #21 in MLB
Metro area size ranking: #25 in US / #13 in AL / #28 in MLB
Greater Metro area size ranking: #16 in US / #12 in AL / #22 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 1,524,930 TV homes / 1.332% of US
DMA ranking: #17 in US / #12 in AL / # 22 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Inland port (transitioned away from heavy manufacturing to service economy with focus on financial, insurance and health care)
State capital: No (Columbus, Ohio)
Major companies: Eaton Corp, National City Corporation, American Greetings, Forest City Enterprises, Sherwin-Williams, KeyCorp, Peter Hannifin, Progressive Auto Insurance, Travel Centers of America and Aleris International.
City per capita income (ranking): $23,458 USD (#5 AL / tied #10 MLB)
Metro area per capita income (ranking): $43,714 USD (#34 US / #7 AL / #15 MLB)
State per capita income (ranking): $33,320 USD (#28 US / #13 AL / tied #25 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Cleveland): Race – 50.99% Black, 41.49% White, 1.35% Asian, 6.24% Other (7.26% Hispanic of any race); Origins – Germans 9.2%, Irish 8.2%, Polish 4.8%, Italian 4.6%, English 2.8%, other Europeans totaling 10%, including Hungarian.
Language: Approximately 90% English.
Median Age: 33 years.
Political Leadership: Mayor of Cleveland – Frank G. Jackson (Democrat); Governor of Ohio – Ted Strickland (D); U.S. Senators – George Voinovich (Republican), Sherrod Brown (D); U.S. Representatives – 9 D, 8 R, 1 Vacant: Steve Driehaus (D), Jean Schmidt (R ), Mike Turner (R ), Jim Jordan (R ), Bob Latta (R ), Charlie Wilson (D), Steve Austria (R ), John a. Boeher (R), Dennis Kucinich (D ), Marcia Fudge (D), Pat Tiberi (R ), Betty Sutton (D), Steve C. La Tourette (R), John Boccieri (D), Tim Ryan (D), Zachary Space (D).
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