1. GENERAL

Stadium: Coors Field
Capacity: 50,445
Built: 1992 / $95M USD
Head office: 2001 Blake Street Denver, CO 80205-2000
Phone: (303) 292-0200
Fax: (303) 312-2319
Website: Colorado Rockies
E-Mail:
Radio flagship: 850 KOA-AM
Local television: FSN Rocky Mountain
Corporate partners/sponsors: Coca-Cola, Denver News Agency, Molson Coors, Lookheed Martin, Wells Fargo.
Mascot: Dinger (dinosaur)

2. HISTORY
Established: 1993
Franchise ancestry: Expansion
Notes: First-ever game was played at Mile High Stadium (now Invesco Field) and attended by 80,000 fans; the largest-ever crowd in regular season Major League Baseball history.

3. BUSINESS OF WINNING
World Series titles: 0
National League pennants: 1 (2007)
Wild cards: 2 (2007, 1995)

4. OWNERSHIP AND MANAGEMENT
Owner: Charles and Richard Monfort
Acquisition date/price: 1992 / $95M USD
General Manager: Dan O’Dowd
Manager: Clint Hurdle
Stadium: Public / owned and operated by Denver Metropolitan MLB Stadium District
Concessions: Aramark

5. PLAYER PAYROLL
Player costs: $74M USD (2007)

6. FRANCHISE FINANCIALS
2008 Franchise value: $371 M USD
2008 Franchise value ranking: #12 in National League / #21 in Major League Baseball
2008 Franchise value increase: 17%
2008 Debt/Value ratio: 22%
2007 Revenues: $160M USD
2007 Operating Income: $26.2M USD
Source: Forbes.com

7. CONSUMER PRICING
2008
Average ticket price / ranking: $19.50 USD / #11 in NL and #22 in MLB
Fan Cost Index*/ranking: $160.00 USD / #13 in NL and #23 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.

8. ATTENDANCE
2008
Home Dates: 80
Home Attendance Average: 33,217
Home Attendance Drawing Capacity: 65.7%
Home Attendance Total: 2,650,218
Home Attendance Rank: #9 in National League/#13 in Major League Baseball

Road Dates: 81
Road Attendance Average: 32,777
Road Attendance Drawing Capacity: 73.2%
Road Attendance Total: 2,654,937
Road Attendance Rank: #11 in NL / #13 in MLB

Regular Season Dates: 161 dates
Regular Season Average: 32,951
Regular Season Drawing Capacity: 69.2%
Regular Season Total: 5,305,155
Total Attendance Rank: #10 in NL / #14 in MLB
Source: ESPN.com and TheSportMarket.biz

Estimated Gate Receipts: $39 M USD
Source: Forbes.com

9. TELEVISION RATINGS
Average # of households: 48,000 (FSN Rocky Mountain)
Decrease: 4.0%
Rating: 3.28
Decrease: 5.5%
Source: Street & Smith’s SportsBusiness JOURNAL

Estimated revenues from television¹: USD (2007)

10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)

11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)

13. MARKET SIZE
City Population: 558,663
Metropolitan Area Population: 2,464,866 (Denver-Aurora)
Greater Metro Area Population: 2,581,506 (Denver-Boulder-Greeley)
City size ranking: #27 in US / #11 in NL / #19 in MLB
Metro area size ranking: #21 in US / #13 in NL / #25 in MLB
Greater Metro area size ranking: #19 in US / #13 in NL / #25 in MLB
Source: US Census Bureau 2005 and 2007

Designated Market Area (DMA): 1,524,210 TV homes / 1.332% of US
DMA ranking: #18 in US / #20 in North America / #11 in NL / #23 in MLB
Source: Nielsen 2008

14. MARKET ECONOMICS

Economic Description: Inland transportation, storage and distribution hub, federal government regional centre, mining and energy.
State capital: Yes
Major companies: EnCana, Halliburton, Smith International, Rio Tinto Group, Newmont Mining, Noble Energy, Anadarko, Qwest Communications, Dish Network, DIRECTV, Comcast; also Molson Coors.
City per capita income (ranking): $24,101 USD (#4 NL / #8 MLB)
Metro area per capita income (ranking): $46,439 USD (#21 US / #4 NL / #9 MLB)
State per capita income (ranking): $39,491 USD (#11 US / #6 NL / #11 MLB)

15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Denver): 50.71% White, 10.1% African-American, 3.6% Asian, 17% Other (34.4% Hispanic); Origins – German 11.3%, Irish 7.2%, English 6.2%, Chinese.
Language: Approximately 73.2% English, 21.1% Spanish.
Median Age: 33
Political leadership: Mayor of Denver – John Hickenlooper (Democrat); Governor of Colorado – Bill Ritter (D); U.S. Senators – Mark Udall (D), Ken Salazar (D); U.S. Representatives – Diana DeGette (D), Jared Polis (D), John Salazar (D), Betsy Markey (D), Doug Lamborn (R), Mike Coffman (R), Ed Perlmutter (D).