1. GENERAL
Stadium: Comerica Park
Capacity: 41,000
Built: 2000/$361 M USD
Head office: 2100 Woodward Avenue Detroit, MI 48201
Phone: (313) 962-4000
Fax: (313) 471-2071
Website: Detroit Tigers
E-Mail:
Radio flagship: 1270 WXYT-AM
Local television: FSN Detroit
Corporate partners/sponsors: Comerica, General Motors, Anheuser-Busch, Verizon, Comcast, McDonald’s.
Mascot: PAWS.
2. HISTORY
Established: 1894
Franchise ancestry: Same.
Notes: One of original eight charter franchises of the American League (1901).
3. BUSINESS OF WINNING
World Series titles: Four (1935, 1945, 1968, 1984)
American League pennants: 10 (1907, 1908, 1909, 1934, 1935, 1940, 1945, 1968, 1984, 2006)
AL Central Division titles: 0
AL East Division titles: Three (1972, 1984, 1987)
Wild cards: One (2006).
4. OWNERSHIP AND MANAGEMENT
Owner: Michael Illitch
Acquisition date/price: 1992/$82M USD
General Manager: Dave Dombroski
Manager: Jim Leyland
Stadium: Public/operated by Detroit Wayne County Stadium Authority
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $107M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $407 M USD
2008 Franchise value ranking: #8 in American League / #17 in Major League Baseball
2008 Franchise value increase: 14%
2008 Debt/Value ratio: 52%
2007 Revenues: $173M USD
2007 Operating Income: $4.6M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price: $25.28 USD
Ticket price ranking: #8 in AL / #15 in MLB
Fan Cost Index*: $190.13 USD
Fan Cost Index ranking: #8 in AL / #16 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 39,538
Home Attendance Drawing Capacity: 98.6%
Home Attendance Total: 3,202,654
Home Attendance Rank: #3 in American League/#9 in Major League Baseball
Road Dates: 81
Road Attendance Average: 29,308
Road Attendance Drawing Capacity: 64.7%
Road Attendance Total: 2,373,948
Road Attendance Rank: #13 in AL / #29 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 34,495
Regular Season Drawing Capacity: 80.7%
Regular Season Total: 5,576,602
Total Attendance Rank: #4 in AL / #10 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $56 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 121,000 (FSN Detroit)
Decrease: 17.1%
Rating: 6.26
Decrease: 17.0%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 883,465
Metropolitan Area Population: 4,467,592 (Detroit-Warren-Livonia)
Greater Metro Area Population: 5,456,428 (including Ann Arbor-Flint)*
City size ranking: #11 in US / #5 in AL / #12 in MLB
Metro area size ranking: #11 in US / # 7 in AL / #15 in MLB
Greater Metro area size ranking: #8 in US / #8 in AL / #14 in MLB
Source: US Census Bureau 2005 and 2007
* Detroit-Windsor area: 5,700,000.
Designated Market Area (DMA): 1,926,970 TV homes / 1.684% of US
DMA ranking: #11 in US / #8 in AL / # 16 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Inland port (automotive capital of the US; with computer and biotechnology growth in the suburbs)
State capital: No (Lansing, Michigan)
Major companies: General Motors, Ford, Chrysler, OnStar, CompuWare, EDS, Price Waterhouse Coopers, Ernst & Young, DTE Energy.
City per capita income (ranking): $14,717 USD (#14 AL / #30 MLB)
Metro area per capita income (ranking): $39,419 USD (#62 US / #10 AL / #23 MLB)
State per capita income (ranking): $33,778 USD (#27 US / #12 AL / #24 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Detroit): Race – Black 81.6%, 12.3% White, 1.0% Asian, 5.5% Other (5.5% Hispanic of any race); origins – French, Irish, German, Scottish, Polish, Italian, Greek, Serbian, Turk, Arab, Belgian.
Language: Approximately 92% English.
Median Age: 31 years.
Political Leadership: Mayor of Detroit – Kenneth Cockrel, Jr.; Governor of Michigan – Jennifer Granholm (Democrat); U.S. Senators – Carl Levin (D), Debbie Stabenow (D); U.S. Representatives – Bart Stupak (D), Peter Hoekstra (Republican), Vern Ehlers (R), Dave Camp (R), Dale Kildee (D), Fred Upton (R), Mark Schauer (D), Mike Rogers (R), Gary Peters (D), Candice S. Miller (R), Thaddeus G. McCotter (R ), Sander Levin (D), Carolyn Cheeks Kilpatrick (D), John Conyers (D), John Dingell, Jr. (D).
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