1. GENERAL
Stadium: Angel Stadium of Anaheim
Capacity: 45,050
Built: 1966 / $24 M USD
Head office: 2000 Gene Autry Way Anaheim, CA 92806
Phone: (714) 940-2000
Fax: (714) 940-2205
Website: Los Angeles Angels
E-Mail:
Radio flagship: 710 KSPN-AM
Local television: FSN West
Corporate partners/sponsors: General Motors, AT & T, Anheuser-Busch, McDonald’s, Bank of America.
Mascot: Rally Monkey.
2. HISTORY
Established: 1961
Franchise ancestry:
Anaheim Angels (1997-2004)
California Angels (1965-1996)
Los Angeles Angels (1961-1965)
Notes: Formerly owned by Gene Autry.
3. BUSINESS OF WINNING
World Series titles: One (2002)
American League pennants: One (2002)
AL West Division titles: Seven (2008, 2007, 2005, 2004, 1986, 1982, 1979)
Wild cards: One (2002)
4. OWNERSHIP AND MANAGEMENT
Owner: Arturo Moreno
Acquisition date/price: 2003 / $184M USD)
General Manager: Tony Reagins
Manager: Mike Scioscia
Stadium: Public/operated by City of Anaheim
Concessions: Aramark
5. PLAYER PAYROLL
Player costs: $119M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $500M USD
2008 Franchise value ranking: #3 in American League / #6 in Major League Baseball
2008 Franchise value increase: 16%
2008 Debt/Value ratio: 7%
2007 Revenues: $200M USD
2007 Operating Income: $15.2M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $20.78 USD / #9 in AL and #19 in MLB
Fan Cost Index*/ranking: $140.42 USD / #13 in AL and #29 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 41,194
Home Attendance Drawing Capacity: 91.4%
Home Attendance Total: 3,336,744
Home Attendance Rank: #2 in American League/#6 in Major League Baseball
Road Dates: 81
Road Attendance Average: 29,621
Road Attendance Drawing Capacity: 65.3%
Road Attendance Total: 2,399,301
Road Attendance Rank: #11 in AL / #27 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 35,407
Regular Season Drawing Capacity: 78.3%
Regular Season Total: 5,730,045
Total Attendance Rank: #3 in AL / #9 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $67 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 77,000 (FSN West)
Decrease: 16.3%
Rating: 1.40
Decrease: 12.5%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 3,847,059 (City of Anaheim proper is 333,229)
Metropolitan Area Population: 12,875,587
Greater Metro Area Population: 16,373,645
City size ranking: #2 in US / #2 in AL / Tied #2 in MLB
Metro area size ranking: #2 in US / #2 in AL / Tied #2 in MLB
Greater Metro area size ranking: #2 in US / #2 in AL / Tied #2 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 5,654,260 TV homes / 4.94% of US
DMA ranking: #2 in US / #2 in AL / Tied #2 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Seaport, trade centre, general and diversified – International trade, entertainment (television, motion pictures, recorded music), aerospace, technology, petroleum, fashion, apparel, tourism.
Major companies: Six Fortune 500 in City of Los Angeles (Northrop Grumman – aerospace, Occidental Petroleum, Health Net, KB Home, Reliance Steel & Manufacturing, CB Richard Ellis – real estate); Other major companies in LA County: 20th Century Fox, Latham & Watkins, Univision, Paramount Pictures, Fox Sportsnet, Sunkist Growers, Walt Disney, Warner Brothers, DirecTV, Mattel, Dreamworks, Cunard Line, Princess Cruises, RAND (Walt Disney is largest employer in Anaheim, whose economy is driven by tourism and conventions).
City per capita income (ranking): LA $20,671 USD (#11 AL / tied #18 MLB); Anaheim $18,266 USD (#12 AL / #20 MLB).
Metro area per capita income (ranking): $41,875 USD (#42 US / #8 AL / #18 MLB)
State per capita income (ranking): $39,626 USD (#9 US / tied #4 in AL / tied #6 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Los Angeles): Race – White 46.9%, Black 11.2%, 10.5% Asian, 31.9% Other (46.5% Hispanic of any race).
Ethnicity (City of Anaheim): Race – White 53.72%, Black 3.70%, Asian 11.98%, Other 31% (46.76 Hispanic of any race).
Language: 42.2% English, 41.7% Spanish, 2.4% Korean, 2.3% Filipino, 1.7% Armenian, 1.5% Chinese, 1.3% Persian.
Median Age: 32 years.
Political Leadership: Mayor of Los Angeles – Antonio Villaraigosa (Democrat); Mayor of Anaheim – Curt Pringle (Republican); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).
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