1. GENERAL
Stadium: Miller Park
Capacity: 41,900
Built: 2001 / $414M USD
Head office: P.O. Box 3099 Milwaukee, WI 53201-3099
Phone: (414) 933-4114
Fax: (414) 933-7323
Website: Milwaukee Brewers
E-Mail:
Radio flagship: 620 WTMJ-AM (alternate: 94.5 WKTI-FM)
Local television: FSN Wisconsin
Corporate partners/sponsors: Miller Brewing, Citgo, Gehl, Klement’s, PepsiCo.
Mascot: Bernie Brewer
2. HISTORY
Established: 1969 (moved to Milwaukee in 1970)
Franchise ancestry: Seattle Pilots 1969
Notes: Purchased out of bankruptcy protection by Milwaukee automobile dealer and future Major League Baseball Commissioner Bud Selig and moved from Seattle six days prior to start of 1970 American League season. Selig had previously served as minority owner of the old Milwaukee Braves, who won NL pennants in 1957 and 1958 and won the World Series in 1957.
3. BUSINESS OF WINNING
World Series titles: 0
American League pennants: 1 (1982)
AL East Division titles: 1 (1982)
NL Central Division titles: 0
NL Wild cards: 1 (2008)
4. OWNERSHIP AND MANAGEMENT
Owner: Mark Attanasio
Acquisition date/price: 2005 / $223M USD
General Manager: Doug Melvin
Manager: Ken Macha
Stadium: Public-private / owned and operated by SouthEast Wisconsin Baseball Park District and Milwaukee Brewers Baseball Club.
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $81M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $331 M USD
2008 Franchise value ranking: #14 in National League / #24 in Major League Baseball
2008 Franchise value increase: 15%
2008 Debt/Value ratio: 36%
2007 Revenues: $158M USD
2007 Operating Income: $19.2M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $19.88 USD / #10 in NL and #21 in MLB
Fan Cost Index*/ranking: $141.52 USD / #16 in NL and #28 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 37,882
Home Attendance Drawing Capacity: 89.3%
Home Attendance Total: 3,068,458
Home Attendance Rank: #6 in National League/#9 in Major League Baseball
Road Dates: 81
Road Attendance Average: 33,236
Road Attendance Drawing Capacity: 75.0%
Road Attendance Total: 2,692,116
Road Attendance Rank: #9 in NL / #11 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 35,559
Regular Season Drawing Capacity: 82.0%
Regular Season Total: 5,760,574
Total Attendance Rank: #6 in NL / #8 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $50 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 67,000 (FSN Wisconsin)
Increase: 1.5%
Rating: 7.47
Increase: 0.2%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 576,336
Metropolitan Area Population: 1,689,572 (Milwaukee-Racine)
City size ranking: #25 in US / #10 in NL / #17 in MLB
Metro area size ranking: #27 in US / #16 in AL / #30 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 905,350 TV homes / 0.800% of US
DMA ranking: #35 in US / #38 in North America / #16 in NL / #30 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Inland port (brewing, manufacturing, service).
State capital: No (Madison, Wisconsin)
Major companies: 13 Fortune 1000 companies, including Harley Davidson, Johnson Controls, Northwestern Mutual, Manpower, Inc., Kohl’s, Rockwell, Fiserv, Marshall & Ilsey Group, Wisconsin Energy, Briggs & Stratton, General Electric Healthcare; Schlitz, Blatz, Pabst and Miller; also Midwest Airlines, MasterLock.
City per capita income (ranking): $16,181 USD (#15 NL / #28 MLB)
Metro area per capita income (ranking): $41,358 USD (#45 US / #11 NL / #20 MLB)
State per capita income (ranking): $34,405 USD (#26 US / #11 NL / #22 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Milwaukee): 43.6% White, 39.5% Black, 3.6% Asian, 10% Other (14.9% Hispanic); Origins – 39.5% African-American, 38% German, 12.7% Polish, 10% Irish, 5.1% English, 4.4% Italian, 3.9% French.
Language: Approximately 85% English.
Median Age: 31 years
Political leadership: Mayor of Milwaukee – Tom Barrett (Democrat); Governor of Wisconsin – Jim Doyle (D); U.S. Senators – Herb Kohl (D), Russ Feingold (D); U.S. Representatives – Five Democrats, three Republicans: Paul Ryan (R), Tammy Baldwin (D), Ron Kind (D), Gwen Moore (D), Jim Sensenbrenner (R), Thomas E. Petri (R), David R. Obey (D), Steve Kagen (D). |
