1. GENERAL
Stadium: Hubert H. Humphrey Metrodome
Capacity: 46,632
Built: 1982 / $44 M USD
Head office: 34 Kirby Puckett Place Minneapolis, MN 55415
Phone: (612) 375-1366
Fax: (612) 375-7473
Website: Minnesota Twins
E-Mail:
Radio flagship: 830 WCCO-AM
Local television: FSN North
Corporate partners/sponsors: Anheuser-Busch, PepsiCo, Target, Best Buy, McDonald’s, Hormel.
Mascot: T.C. Bear
2. HISTORY
Established: 1901
Franchise ancestry: Washington Nationals/Senators 1901/1960
Notes: One of American League’s Eight Charter Franchises (as the Washington Nationals).
3. BUSINESS OF WINNING
World Series titles: Three (1991, 1987, 1924)
American League pennants: Six (1991, 1987, 1965, 1933, 1925, 1924)
AL West Division titles: Four (1991, 1987, 1970, 1969)
AL Central Division titles: Four (2006, 2004, 2003, 2002)
Wild cards: None
4. OWNERSHIP AND MANAGEMENT
Owner: Carl Pohlad
Acquisition date/price: 1984 / $44M USD
General Manager: Bill Smith
Manager: Ron Gardenhire
Stadium: Public/operated by Metropolitan Sports Commission
Concessions: Centerplate
5. PLAYER PAYROLL
Player costs: $76M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $328M USD
2008 Franchise value ranking: #11 in American League / #25 in Major League Baseball
2008 Franchise value increase: 14%
2008 Debt/Value ratio: 27%
2007 Revenues: $149M USD
2007 Operating Income: $23.8M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $20.68 USD / #10 in AL and #20 in MLB
Fan Cost Index*/ranking: $165.71 USD / #9 in AL and #19 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 28,425
Home Attendance Drawing Capacity: 58.4%
Home Attendance Total: 2,302,431
Home Attendance Rank: #8 in American League/#21 in Major League Baseball
Road Dates: 81
Road Attendance Average: 29,660
Road Attendance Drawing Capacity: 67.6%
Road Attendance Total: 2,402,460
Road Attendance Rank: #10 in AL / #22 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 29,042
Regular Season Drawing Capacity: 62.8%
Regular Season Total: 4,704,891
Total Attendance Rank: #8 in AL / #26 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $37 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 127,000 (FSN North)
Increase: 10.4%
Rating: 7.47
Increase: 9.2%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 372,674 (Minneapolis)
Metropolitan Area Population: 2,968,806 (Minneapolis-St. Paul)
Greater Metro Area Population: 3,208,347 (Minneapolis-St. Paul-Bloomington)
City size ranking: #49 in US / #12 in AL / #25 in MLB
Metro area size ranking: #15 in US / #11 in AL / #21 in MLB
Greater Metro area size ranking: #16 in US / #10 in AL / #20 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 1,730,530 TV homes / 1.512% of US
DMA ranking: #15 in US / #10 in AL / #19 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Former flour milling capital and timber hub has become largest commercial centre in U.S. Midwest (between Chicago and Seattle); commerce, finance, rail & trucking, health care and industry, with specializations in publishing, milling, food processing, insurance and high technology (is regarded as one of the top tech cities in the U.S.).
State capital: Yes* (sister city St. Paul, Minnesota)
Major companies: Five Fortune 500 companies – Target, US Bancorp, Xcel Energy, Ameriprise Financial, Thrivent Financial for Lutherans.
City per capita income (ranking): $33,561 USD (#1 AL / #3 MLB)
Metro area per capita income (ranking): $46,458 (#20 US / #5 AL / #8 MLB)
State per capita income (ranking): $38,859 (#14 US / #6 AL / #12 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Minneapolis): Race – White 65.2%, Black 16.6%, Hispanic 10.6%, Asian 5.8%, Other 1.4%.
Language: Approximately 90% English.
Median Age: 31.20 years.
Political Leadership: Mayor of Minneapolis – R.T. Rybak (Democrat-Farmer-Labor); Governor of Minnesota – Tim Pawlenty (R); U.S. Senators – Norm Coleman (R), Amy Klobuchar (DFL); U.S. Representatives – Five Democrat, Three Republican: Tim Walz (D), John Kline (R), Erik Paulsen (R), Betty McCollum (D), Keith Ellison (D), Michele Bachmann (R), Collin Peterson (D), Jim Oberstar (D).
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