1. GENERAL
Stadium: New Yankee Stadium (moved from Old Yankee Stadium at end of 2008 season)
Capacity: 51,800
Built: 2009 / $1.3 B USD (Old Yankee Stadium built for $3M USD in 1923)
Head office: 161st Street and River Avenue, Bronx, NY 10451
Phone: (718) 293-4300
Fax: (718) 293-8414
Website: New York Yankees
E-Mail:
Radio flagship: 880 WCBS-AM
Local television: YES
Corporate partners/sponsors: Adidas, Bank of America, Cisco Systems, Coca-Cola, Sony, Verizon Communications, W.B. Mason.
Mascot: None
2. HISTORY
Established: 1901
Franchise ancestry: New York Highlanders 1903-1912
Baltimore Orioles 1901-1902
Notes: Most championship titles in major professional sports history (26).
3. BUSINESS OF WINNING
World Series titles: 26 (2000, 1999, 1998, 1996, 1978, 1977, 1962, 1961, 1958, 1956, 1953, 1952, 1951, 1950, 1949, 1947, 1943, 1941, 1939, 1938, 1937, 1936, 1932, 1928, 1927, 1923)
American League pennants: 39 (2003, 2001, 2000, 1999, 1998, 1996, 1981,1978, 1977, 1976, 1964, 1963, 1962, 1961, 1958, 1957, 1956, 1955, 1953, 1952, 1951, 1950, 1949, 1947, 1943, 1942, 1941, 1939, 1938, 1937, 1936, 1932, 1928, 1927, 1926, 1923, 1922, 1921)
AL East Division titles: 15 (2006, 2005, 2004, 2003, 2002, 2001, 2000, 1999, 1998, 1996, 1981, 1980, 1978, 1977, 1976)
Wild cards: Three (2007, 1997, 1995)
4. OWNERSHIP AND MANAGEMENT
Owner: George Steinbrenner (Chair: Hal Steinbrenner)
Acquisition date/price: 1973 / $10M USD
General Manager: Brian Cashman
Manager: Joe Girardi
Stadium: Public
Concessions: Centerplate
5. PLAYER PAYROLL
Player costs: $219M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $1.306B USD
2008 Franchise value ranking: #1 in American League / #1 in Major League Baseball
2008 Franchise value increase: 9%
2008 Debt/Value ratio: 77%
2007 Revenues: $327M USD
2007 Operating Loss: $47.3M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $34.05 USD / #2 in AL and #4 in MLB
Fan Cost Index*/ranking: $251.19 USD / #2 in AL and #4 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 53,069
Home Attendance Drawing Capacity: 92.3%
Home Attendance Total: 4,298,655
Home Attendance Rank: #1 in American League/#1 in Major League Baseball
Road Dates: 81
Road Attendance Average: 35,192
Road Attendance Drawing Capacity: 78.4%
Road Attendance Total: 2,850,552
Road Attendance Rank: #2 in AL / #4 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 44,131
Regular Season Drawing Capacity: 86.2%
Regular Season Total: 7,149,207
Total Attendance Rank: #1 in AL / #1 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $155 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 312,000 (YES)
Decrease: 9.8%
Rating: 4.22
Decrease: 10.0%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 8,213,839
Metropolitan Area Population: 18,815,988
Greater Metro Area Population: 21,199,865
City size ranking: #1 in US / #1 in AL / Tied #1 in MLB
Metro area size ranking: #1 in US / #1 in AL / Tied #1 in MLB
Greater Metro area size ranking: #1in US / #1 in AL / Tied #1 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 7,433,820 TV homes / 6.495% of US
DMA ranking: #1 in US / #1 in AL / Tied #1 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Global city and command centre economy; general and diversified; international and national leadership roles in commerce, finance, culture and entertainment; including television, advertising, music, newspapers and book publishing; financial services, food processing and tourism.
Major companies: 44 Fortune 500 companies, including media companies such a Time Warner, News Corp, Hearst Corp and Viacom; headquarters of the United Nations; home of the top two stock exchanges in the world (NYSE and NASDAQ).
City per capita income (ranking): $22,402 USD (#8 AL / tied #14 MLB)
Metro area per capita income (ranking): $53,423 (#8 US / #3 AL / #6 MLB)
State per capita income (ranking): $44,027 (#5 US / #2 AL / tied #3 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of New York): Race – White non-Hispanics 35%, Hispanics 27%, Black 24.5%, Asian and Pacific Islanders 10%, Other 3%; major ethnic groups – Puerto Rican, Italian, West Indian, Dominican, Chinese and Irish.
Language: Approximately 75% English.
Median Age: 34.2 years.
Political Leadership: Mayor of New York City – Michael Bloomberg (Republican); Governor of New York – David Paterson (Democrat); U.S. Senators – Charles Schumer (D); Vacant (Democrat Hillary Rodham Clinton appointed Secretary of State); U.S. Representatives – 29 (26 Democrat, three Republican): Timothy Bishop (D), Steve Israel (D), Peter R. King (R ), Carolyn McCarthy (D), Gary L. Ackerman (D), Gregory Meeks (D), Joseph Crowley (D), Jerrold Nadler (D), Anthony Weiner (D), Edolphus Towns (D), Yvette Clarke (D), Nydia Velazquez (D), Michael McMahon (D), Carolyn B. Maloney (D), Charles B. Rangel (D), Josse Serrano (D), Eliot Engel (D), Nita Lowery (D), John Hall (D), Kirsten Gillibrand (D), Paul Tonko (D), Maurice Hinchey (D), John McHugh (R ), Michael Arcuri (D), Dan Maffei (D), Christopher Lee (R ), Brian Higgins (D), Louise Slaughter (D), Eric Massa (D).
|
