1. GENERAL
Stadium: McAfee Coliseum
Capacity: 34,077
Built: 1966 / $26 M USD
Head office: 7000 Coliseum Way, Oakland, CA 94621
Phone: (510) 638-4900
Fax: (510) 562-1633
Website: Oakland Athletics
E-Mail:
Radio flagship: 610 KFRC-AM
Local television: CSN Bay Area
Corporate partners/sponsors: Verizon, PepsiCo, Bank of America, Anheuser-Busch, McAfee.
Mascot: Stomper (elephant)
2. HISTORY
Established: 1893
Franchise ancestry: Oakland A’s 1970-1981
Oakland Athletics 1968-1969
Kansas City Athletics 1955-1967
Philadelphia Athletics 1901-1954
3. BUSINESS OF WINNING
World Series titles: 9 (1989, 1974, 1973, 1972, 1930, 1929, 1913, 1911, 1910)
American League pennants: 15 (1990, 1989, 1988, 1974, 1973, 1972, 1931, 1930, 1929, 1914, 1913, 1911, 1910, 1905, 1902)
AL West Division titles: 14 (2006, 2003, 2002, 2000, 1992, 1990, 1989, 1988, 1981, 1975, 1974, 1973, 1972, 1971)
Wild cards: One (2001)
4. OWNERSHIP AND MANAGEMENT
Owner: Lewis Wolff and John Fisher
Acquisition date/price: 2005 / $180M USD
General Manager: Billy Beane
Manager: Bob Geren
Stadium: Public / owned and operated by City of Oakland and Alameda County
Concessions: Aramark
5. PLAYER PAYROLL
Player costs: $85M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $323 M USD
2008 Franchise value ranking: #12 in American League / #26 in Major League Baseball
2008 Franchise value increase: 11%
2008 Debt/Value ratio: 28%
2007 Revenues: $154M USD
2007 Operating Loss: $15.4M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $29.20 USD / #4 in AL and #8 in MLB
Fan Cost Index*/ranking: $206.80 USD / #5 in AL and #10 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 20,558
Home Attendance Drawing Capacity: 48.3%
Home Attendance Total: 1,665,256
Home Attendance Rank: #13 in American League/#27 in Major League Baseball
Road Dates: 79
Road Attendance Average: 29,943
Road Attendance Drawing Capacity: 65.2%
Road Attendance Total: 2,365,497
Road Attendance Rank: #14 in AL / #30 in MLB
Regular Season Dates: 160 dates
Regular Season Average: 25,192
Regular Season Drawing Capacity: 57.0%
Regular Season Total: 4,030,753
Total Attendance Rank: #13 in AL / #28 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $42 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 42,000 (CSN Bay Area)
Change: 0.0%
Rating: 1.73
Decrease: 2.3%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 395,864
Metropolitan Area Population: 4,203,898 (San Francisco-Oakland-Fremont)
Greater Metro Area Population: 7,039,362 (San Francisco-Oakland-San Jose)
City size ranking: #45 in US / #11in AL / #23 in MLB
Metro area size ranking: #12 in US / #8 in AL / #16 in MLB
Greater Metro area size ranking: #5 in US / #5 in AL / #9 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 2,476,450 TV homes / 2.164% of US
DMA ranking: #6 in US / #6 in AL / #12 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: General and diversified; trading centre for hard red winter wheat (major ingredient in bread).
Major companies: Four Fortune 500 companies – Sprint Nextel, H & R Block, Embarq Corporation, YRC Worldwide, Inc.; other companies – Hallmark Cards; Sanofi-Aventis drug manufacturer, AMC Theaters, DST Systems, Interstate Bakeries, Great Plains Energy, Aquila.
City per capita income (ranking): $20,753 USD (#2 NL / #2 MLB)
Metro area per capita income (ranking): $61,337 (#1 US / #1 AL / tied #1MLB)
State per capita income (ranking): $39,626 (#9 US / tied #4 AL / tied #6 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Oakland): Race – White 34.1%, Black 30.3%, Asian-American 15.6%, Other 19% (alongside Long Beach, California as the most ethnically diverse city in the U.S); Hispanic of any race: 21.19%.
Language: Approximately 80% English.
Median Age: 33 years.
Political Leadership: Mayor of Oakland – Ron Dellums (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D). |
