1. GENERAL
Stadium: Citizens Bank Park
Capacity: 43,500
Built: 2004 / $346 M USD
Head office: One Citizens Bank Way, Philadelphia, PA 19148-5249
Phone: (215) 463-6000
Fax: (215) 755-9324
Website: Philadelphia Phillies
E-Mail:
Radio flagship: 1210 WPHT-AM (Friday night games on 610 WIP-AM)
Local television: CSN Philadelphia
Corporate partners/sponsors: Citizens Bank, Modell’s Sporting Goods, Southwest Airlines, Verizon Communications, W.B. Mason.
Mascot: Phillie Phanatic
2. HISTORY
Established: 1883
Franchise ancestry: Philadelphia Quakers 1883-1889
3. BUSINESS OF WINNING
World Series titles: 2 (1980, 2008)
National League pennants: 6 (1915, 1950, 1980, 1983, 1993, 2008)
NL East Division titles: 8 (1976, 1977, 1978, 1980, 1983, 1993, 2007, 2008)
Wild cards: None.
4. OWNERSHIP AND MANAGEMENT
Owner: David Montgomery, Bill Giles LP, Double Play, Inc. (John S. Middleton), Clare S. Betz, Tri-Play Associates (Alexander K. Buck, J. Maholn Buck, Jr., William C. Buck)
Acquisition date/price: 1981 / $30M USD (by Bill Giles)
General Manager: Ruben Amaro, Jr.
Manager: Charlie Manuel
Stadium: Citizens Bank Park (owned by City of Philadelphia / operated by Philadelphia Phillies)
Concessions: Aramark
5. PLAYER PAYROLL
Player costs: $113M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $481M USD
2008 Franchise value ranking: #7 in National League / #10 in Major League Baseball
2008 Franchise value increase: 5%
2008 Debt/Value ratio: 36%
2007 Revenues: $192M USD
2007 Operating Income: $14.3M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $28.14 USD / #6 in NL and #11in MLB
Fan Cost Index*/ranking: $199.56 USD / #7in NL and #12 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 42,254
Home Attendance Drawing Capacity: 97.1%
Home Attendance Total: 3,422,583
Home Attendance Rank: #4in National League/#5 in Major League Baseball
Road Dates: 81
Road Attendance Average: 33,214
Road Attendance Drawing Capacity: 72.7%
Road Attendance Total: 2,690,334
Road Attendance Rank: #10 in NL / #12 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 37,734
Regular Season Drawing Capacity: 84.6%
Regular Season Total: 6,112,917
Total Attendance Rank: #4 in NL / #6 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $113M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 169,000 (CSN Philadelphia)
Increase: 3.7%
Rating: 5.75
Increase: 4.0%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 1,456,350
Metropolitan Area Population: 5,628,101 (Philadelphia-Camden-Wilmington)
Greater Metro Area Population: 6,188,463 (Philadelphia-Wilmington-Atlantic City)
City size ranking: #6 in US / #6 in NL / #10 in MLB
Metro area size ranking: #5 in US / #5 in NL / #9 in MLB
Greater Metro area size ranking: #6in US / #6 in NL / #11 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 2,950,220 TV homes / 2,578% of US
DMA ranking: #4 in US / #4 in North America / #4 in NL / #7 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Diversified commercial, educational, cultural and legal centre; manufacturing, pharmaceutical, oil refining, health care, biotechnology, tourism, financial services.
State capital: No (Harrisburg, Pennsylvania)
Major companies: Philadelphia Stock Exchange, Comcast, Lincoln Financial, Cigna, Sunoco, Aramark, FMC, GlaxoSmithKline, Boeing Helicopters, Federal Reserve Bank.
City per capita income (ranking): $16,509 USD (#13 NL / #27 MLB)
Metro area per capita income (ranking): $45,460 USD (#26 US / #6 NL / #11 MLB)
State per capita income (ranking): $36,825 USD (#20 US / tied #8 NL / tied #16 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Philadelphia): 45% White, 43.2% African-American, 5.5% Asian, 8% Other (8.5% Hispanic); Origins - 43.2% African-American, 13.6% Irish, 9.2% Italian, 8.1% German, 4.3% Polish, 2.9% English.
Language: Approximately 90% English.
Median Age: 34
Political leadership: Mayor of Philadelphia – Michael Nutter (Democrat); Governor of Pennsylvania – Edward G. Pendell (D); U.S. Senators – Arlen Specter (R), Robert P. Casey, Jr. (D); U.S. Representatives – Robert A. Brady (D), Chaka Fattah (D), Kathy Dahlkemper (D), Jason Altmire (D), Glenn Thompson (R), Jim Gerlach (R), Joe Sestak (D), Patrick Murphy (D), Bill Shuster (R ), Christopher Carney (D), Paul E. Kanjorski (D), John P. Murtha (D), Allyson Schwartz (D), Michael F. Doyle (D), Charles Dent (R), Joseph R. Pitts (R), Tim Holden (D), Timothy Murphy (R), Todd Platts (R). |
