1. GENERAL
Stadium: PNC Park
Capacity: 38,362
Built: 2001 / $237M USD
Head office: 115 Federal Street, Pittsburgh, PA 15212
Phone: (412) 323-5000
Fax: (412) 323-5024
Website: Pittsburgh Pirates
E-Mail:
Radio flagship: 1020 KDKA-AM
Local television: FSN Pittsburgh
Corporate partners/sponsors: PNC Financial, Anheuser-Busch, Highmark, Trib Total Media, West Penn Allegheny Health System.
Mascot: Pirate Parrot
2. HISTORY
Established: 1882
Franchise ancestry: National League club (1887 to present).
Pittsburgh Pirates 1891 to present.
Pittsburgh Infants 1890.
Pittsburgh Alleghenys 1887-1889.
Allegheny 1882-1886.
3. BUSINESS OF WINNING
World Series titles: 5 (1979, 1971, 1960, 1925, 1909)
National League pennants: 9 (1979, 1971, 1960, 1927, 1925, 1909, 1903, 1902, 1901)
NL Central Division titles: 0.
NL East Division titles: 9 (1992, 1991, 1990, 1979, 1975, 1974, 1972, 1971, 1970)
Wild cards: None.
4. OWNERSHIP AND MANAGEMENT
Owner: Robert Nutting, Principal and majority owner.
Acquisition date/price: 1996 / $92M USD
General Manager: Neal Huntington
Manager: John Russell
Stadium: PNC Park (owned and operated by City of Pittsburgh)
Concessions: Aramark
5. PLAYER PAYROLL
Player costs: $61M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $292M USD
2008 Franchise value ranking: #15 in National League / #28 in Major League Baseball
2008 Franchise value increase: 7%
2008 Debt/Value ratio: 34%
2007 Revenues: $139M USD
2007 Operating Income: $17.6M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $17.07 USD / #14 in NL and #28 in MLB
Fan Cost Index*/ranking: $146.32 USD / #15 in NL and #27 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 80
Home Attendance Average: 20,113
Home Attendance Drawing Capacity: 52.4%
Home Attendance Total: 1,609,076
Home Attendance Rank: #15 in National League/#28 in Major League Baseball
Road Dates: 81
Road Attendance Average: 33,700
Road Attendance Drawing Capacity: 75.8%
Road Attendance Total: 2,729,700
Road Attendance Rank: #7 in NL / #9 in MLB
Regular Season Dates: 161 dates
Regular Season Average: 26,949
Regular Season Drawing Capacity: 65.0%
Regular Season Total: 4,338,776
Total Attendance Rank: #15 in NL / #25 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $29M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 32,000 (FSN Pittsburgh)
Decrease: 15.8%
Rating: 2.76
Decrease: 14.8%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 316,299
Metropolitan Area Population: 2,355,712
Greater Metro Area Population: 2,358,695
City size ranking: #60 in US / #16 in NL / #30 in MLB
Metro area size ranking: #22 in US / #14 in NL / #26 in MLB
Greater Metro area size ranking: #22in US / #14 in NL / #27 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 1,156,460 TV homes / 1.01% of US
DMA ranking: #23 in US / #25 in North America / #13 in NL / #25 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Steel transitioned into diversified; health care, education, technology, robotics, fashion, financial services, nuclear engineering.
State capital: No (Harrisburg, Pennsylvania)
Major companies: Seven Fortune 500 companies - Alcoa, Allegheny Technology, H.J. Heinz, PNC Financial, PPG Independent, FedEx Ground, US Steel, WESCO International; also Bayer USA, Mellon Bank, General Nutrition Center (GNC).
City per capita income (ranking): $21,849 USD (#7 NL / #13 MLB)
Metro area per capita income (ranking): $40,949 USD (#50 US / #12 NL / #21 MLB)
State per capita income (ranking): $36,825 USD (#20 US / tied #8 NL / tied #16 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (City of Pittsburgh): 67.63% White, 27.12% Black, 2.75% Asian, 2% Other (1.32% Hispanic); Origins - 27% African-American, 19.7% German, 15.8% Irish, 11.8% Italian, 8.4% Polish, 4.6% English.
Language: Approximately 95% English.
Median Age: 36 years
Political leadership: Mayor of Pittsburgh – Luke Ravenstahl (Democrat); Governor of Pennsylvania – Edward G. Pendell (D); U.S. Senators – Arlen Specter (R), Robert P. Casey, Jr. (D); U.S. Representatives – Robert A. Brady (D), Chaka Fattah (D), Kathy Dahlkemper (D), Jason Altmire (D), Glenn Thompson (R), Jim Gerlach (R), Joe Sestak (D), Patrick Murphy (D), Bill Shuster (R ), Christopher Carney (D), Paul E. Kanjorski (D), John P. Murtha (D), Allyson Schwartz (D), Michael F. Doyle (D), Charles Dent (R), Joseph R. Pitts (R), Tim Holden (D), Timothy Murphy (R), Todd Platts (R). |
