1. GENERAL
Stadium: Petco Park
Capacity: 42,685
Built: 2004 / $285M USD
Head office: 100 Park Boulevard, San Diego, CA 92101
Phone: (619) 881-6500
Fax: (619) 497-5454
Website: http://www.sandiegopadres.com
E-Mail:
Radio flagship: 1090 XEPRS-AM
Local television: Cox / SD 4
Corporate partners/sponsors: Petco Animal Supplies, Anheuser-Busch, Coca-Cola, Sycuan Resort & Casino, Toyota Motor Company, Wells Fargo.
Mascot: Swinging Friar
2. HISTORY
Established: 1969
Franchise ancestry: Expansion
3. BUSINESS OF WINNING
World Series titles: 0
National League pennants: 2 (1998, 1984)
NL West Division titles: 5 (2006, 2005, 1998, 1996, 1984).
Wild cards: 0.
4. OWNERSHIP AND MANAGEMENT
Owner: John Moores
Acquisition date/price: 1994 / $94M USD
General Manager: Kevin Towers
Manager: Bud Black
Stadium: Petco Field (owned and operated by City of San Diego 70% and San Diego Padres Baseball Club 30%)
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $80M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $385M USD
2008 Franchise value ranking: #10 in National League / #19 in Major League Baseball
2008 Franchise value increase: 5%
2008 Debt/Value ratio: 45%
2007 Revenues: $167M USD
2007 Operating Income: $23.6M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $27.43 USD / #7 in NL and #12 in MLB
Fan Cost Index*/ranking: $201.72 USD / #6 in NL and #11 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 29,616
Home Attendance Drawing Capacity: 58.6%
Home Attendance Total: 2,427,535
Home Attendance Rank: #12 in National League/#17 in Major League Baseball
Road Dates: 81
Road Attendance Average: 35,798
Road Attendance Drawing Capacity: 76.5%
Road Attendance Total: 2,899,638
Road Attendance Rank: #3 in NL / #5 in MLB
Regular Season Dates: 162 dates
Regular Season Average: 32,883
Regular Season Drawing Capacity: 73.7%
Regular Season Total: 5,327,173
Total Attendance Rank: #9 in NL / #13 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $67M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 44,000 (Cox / SD 4)
Decrease: 38.9%
Rating: 4.21
Decrease: 40.1%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 1,257,328
Metropolitan Area Population: 2,813,833
Greater Metro Area Population: 2,974,859
City size ranking: #8 in US / #8 in NL / #11in MLB
Metro area size ranking: #17 US / #11 in NL / #23 in MLB
Greater Metro area size ranking: #17 in US / #11 in NL / #21 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 1,249,820 TV homes / 1.092% of US
DMA ranking: #28 in US / #31 in North America / #14 in NL / #27 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Seaport and military centre, general and diversified – Defense-related manufacturing, manufacturing, tourism, biotechnology and biosciences; also agriculture, computer sciences, electronic manufacturing, financial and business services, ship and submarine repair and construction, software development, telecommunications.
Major companies: Qualcomm, Websense, Inc., General Atomics, Science Applications International Corporation, Neurocine Biosciences, Nventa Biopharmaceuticals, BD, Biogen, Integrated DNA Technologies, Merck, Pfizer, Elan, Genzyme.
City per capita income (ranking): $23,609 USD (#5 NL / #9 MLB).
Metro area per capita income (ranking): $44,832 USD (#30 US / #7 NL / #13 MLB)
State per capita income (ranking): $39,626 USD (#9 US / tied #3 in NL / tied #6 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of San Diego): Race – Non-Hispanic White 49.3%, Hispanic 25.4%, Asian 13.6%, Black 7.6%, Other 4.0%; Hispanic origins – Mexican 83.4%, Puerto Rican 1.9%, Spanish 1.8%, Cuban 0.6%.
Language: Approximately 70% English, 25% Spanish.
Median Age: 32 years.
Political Leadership: Mayor of San Diego – Jerry Sanders (Republican); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D). |
