1. GENERAL
Stadium: AT&T Park
Capacity: 41,907
Built: 2000 / $325M USD
Head office: 24 Willie Mays Plaza San Francisco, CA 94107
Phone: (415) 972-2000
Fax: (415) 947-2800
Website: http://www.sfgiants.com
E-Mail:
Radio flagship: 680 KNBR-AM
Local television: CSN Bay Area & KNTV/NBC 11
Corporate partners/sponsors: AT & T, Bank of America, Chevron, Coca-Cola, Oracle, Yahoo, VISA.
Mascot: Lou Seal
2. HISTORY
Established: 1883
Franchise ancestry: National League since 1883; San Francisco since 1958
New York Giants 1885-1957.
New York Gothams 1883-1885.
3. BUSINESS OF WINNING
World Series titles: 5 (1954, 1933, 1922, 1921, 1905)
National League pennants: 20 (2002, 1989, 1962, 1954, 1951, 1937, 1936, 1933, 1924, 1923, 1922, 1921, 1917, 1913, 1912, 1911, 1905, 1904, 1889, 1888).
NL West Division titles: 6 (2003, 2000, 1997, 1989, 1987, 1971).
NL Wild cards: 1 (2002).
4. OWNERSHIP AND MANAGEMENT
Owner: Bill Neukom, Managing General Partner, Sue Burns, Senior General Partner, Peter Magowan, General Partner, Jeff Mallett, minority partner.
Acquisition date/price: 1993 / $100M USD
General Manager: Brian Sabean
Manager: Bruce Bochy
Stadium: AT & T Park (owned and operated by San Francisco Giants Baseball Club)
Concessions: Centerplate
5. PLAYER PAYROLL
Player costs: $111M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $494M USD
2008 Franchise value ranking: #5 in National League / #8 in Major League Baseball
2008 Franchise value increase: 8%
2008 Debt/Value ratio: 28%
2007 Revenues: $197M USD
2007 Operating Income: $19.9M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $22.06 USD / #9 in NL and #18 in MLB
Fan Cost Index*/ranking: $183.74 USD / #9 in NL and #17 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 81
Home Attendance Average: 35,356
Home Attendance Drawing Capacity: 85.1%
Home Attendance Total: 2,863,837
Home Attendance Rank: #7 in National League/#11 in Major League Baseball
Road Dates: 80
Road Attendance Average: 32,269
Road Attendance Drawing Capacity: 69.7%
Road Attendance Total: 2,581,520
Road Attendance Rank: #15 in NL / #18 in MLB
Regular Season Dates: 161 dates
Regular Season Average: 33,822
Regular Season Drawing Capacity: 77.0%
Regular Season Total: 5,445,357
Total Attendance Rank: #7 in NL / #11 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $90M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 56,000 (CSN Bay Area)
Decrease: 15.2%
Rating: 2.32
Decrease: 16.2%
Source: Street & Smith’s SportsBusiness JOURNAL
Note: New broadcast agreement will include coverage on KNTV/NBC 11.
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 741,025
Metropolitan Area Population: 4,203,898 (San Francisco-Oakland-Fremont)
Greater Metro Area Population: 7,039,362 (San Francisco-San Jose-Oakland)
City size ranking: #15 in US / #9 in NL / #13 in MLB
Metro area size ranking: #12 in US / #9 in NL / #17 in MLB
Greater Metro area size ranking: #5 in US / #5 in NL / #10 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 2,476,450 TV homes / 2.164% of US
DMA ranking: #6 in US / #6 in North America / #5 in NL / #10 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Seaport and tourist destination whose mix of banking, finance, research, education, biotechnology and biomedical, law, public relations, architecture and design rate it as one of top 10 Beta world cities.
Major companies: Wells Fargo, Bank of America, six Fortune 500 companies; 30 financial institutions.
City per capita income (ranking): $34,556 USD (#2 NL / #2 MLB).
Metro area per capita income (ranking): $41,875 USD (#42 US / #10 NL / #18 MLB)
State per capita income (ranking): $39,626 USD (#9 US / tied #3 in NL / tied #6 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of San Francisco): Race – White 53%, Asian 31.8%, Black 6.7%, Other 8% (14.1% Hispanic of any race).
Language: 60% English, 20% Chinese, 14% Spanish; also Tagalog and Russian.
Median Age: 36.5 years.
Political Leadership: Mayor of San Francisco – Gavin Newsom (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D). |
