1. GENERAL
Stadium: Tropicana Field
Capacity: 36,048
Built: 1990 / $138 M USD
Head office: One Tropicana Drive St. Petersburg, FL 33705
Phone: (727) 825-3137
Fax: (727) 825-3111
Website: Tampa Bay Rays
E-Mail:
Radio flagship: 1250 WHNZ-AM
Local television: FSN Florida
Corporate partners/sponsors: Tropicana, Anheuser-Busch, Pepsi Bottling Group, Progress Energy, St. Petersburg Times.
Mascot: Raymond Ray (Sting Ray)
2. HISTORY
Established: 1998
Franchise ancestry: Tampa Bay Devil Rays 1998-2007
3. BUSINESS OF WINNING
World Series titles: 0
American League pennants: 1 (2008)
AL East Division titles: 1 (2008)
Wild cards: 0
4. OWNERSHIP AND MANAGEMENT
Owner: Stuart Sternberg
Acquisition date/price: 2004 / $200M USD
General Manager: Andrew Friedman
Manager: Joe Maddon
Stadium: Public / owned and operated by City of St. Petersburg
Concessions: Centerplate
5. PLAYER PAYROLL
Player costs: $52M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $290M USD
2008 Franchise value ranking: #14 in American League / #29 in Major League Baseball
2008 Franchise value increase: 8%
2008 Debt/Value ratio: 14%
2007 Revenues: $138M USD
2007 Operating Income: $29.7M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $17.23 USD / #13 in AL and #27 in MLB
Fan Cost Index*/ranking: $136.90 USD / #14 in AL and #30 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 80
Home Attendance Average: 22,259
Home Attendance Drawing Capacity: 52.8%
Home Attendance Total: 1,780,791
Home Attendance Rank: #12 in American League/#26 in Major League Baseball
Road Dates: 80
Road Attendance Average: 30,342
Road Attendance Drawing Capacity: 66.5%
Road Attendance Total: 2,427,360
Road Attendance Rank: #6 in AL / #22 in MLB
Regular Season Dates: 160 dates
Regular Season Average: 26,301
Regular Season Drawing Capacity: 60.0%
Regular Season Total: 4,208,151
Total Attendance Rank: #12 in AL / #27 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $24 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 62,000 (FSN Florida)
Increase: 100.0%
Rating: 3.47
Increase: 99.4%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 325,800 (Tampa)
Metropolitan Area Population: 2,395,997 (Tampa-St. Petersburg-Clearwater)
Greater Metro Area Population: 2,723,949 (Tampa-St. Petersburg-Clearwater CMA)
City size ranking: #59 in US / #14 in AL / #29 in MLB
Metro area size ranking: #21 in US / #13 in AL / #26 in MLB
Greater Metro area size ranking: #19 in US / #11 in AL / #23 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): Tampa Bay-St. Petersburg-Sarasota: 1,822,160 TV homes / 1.592% of US
DMA ranking: #13 in US / #8 in AL / #18 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Port city; service, retail, finance, insurance, real estate.
Major companies: Major companies (Fortune 1000) – OSI Restaurant Partners (parent company of Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill), Wellcare Health Plans, TECO energy, Walter Industries, Raymond James Financial.
City per capita income (ranking): $26,522 USD (#4 AL / #6 MLB)
Metro area per capita income (ranking): $36,898 (#104 US / #13 AL / #29 MLB)
State per capita income (ranking): $36,720 (#21 US / #9 AL / tied #18 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (City of Tampa): Race – White 46.22%, Black 26.07%, Asian-American 2.15%, Other 8%; Hispanic of any race: 19.29%.
Language: 77.43% English; 17.76% Spanish; 0.63% French; 0.56% Italian.
Median Age: 34.77 years.
Political Leadership: Mayor of Tampa – Pam Iorio (Democrat); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R). |
