1. GENERAL
Stadium: Rangers Ballpark at Arlington
Capacity: 48,911
Built: 1994 / $191 M USD
Head office: 1000 Ballpark Way Arlington, TX 76011
Phone: (817) 273-5222
Fax: (817) 273-5206
Website: Texas Rangers
E-Mail:
Radio flagship: 1080 KRLD-AM
Local television: FSN Southwest
Corporate partners/sponsors: Southwest Airlines, Coca-Cola, Dr. Pepper, Reliant Energy, Anheuser-Busch, JP Morgan Chase.
Mascot: Rangers Captain (horse)
2. HISTORY
Established: 1961 (moved to Arlington, Texas in 1972)
Franchise ancestry: Washington Senators 1961-1971
Notes: Formerly owned by George W. Bush; current owner Tom Hicks also owns Dallas Stars of the National Hockey League and is co-owner (50%) of Liverpool of the Barclays Premier League.
3. BUSINESS OF WINNING
World Series titles: 0
American League pennants: 0
AL West Division titles: 3 (1999, 1998, 1996)
Wild cards: 0
4. OWNERSHIP AND MANAGEMENT
Owner: Thomas Hicks
Acquisition date/price: 1998 / $250M USD
General Manager: Jon Daniels
Manager: Ron Washington
Stadium: Public / owned and operated by City of Arlington
Concessions: Sportservice
5. PLAYER PAYROLL
Player costs: $88M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $412 M USD
2008 Franchise value ranking: #7 in American League / #16 in Major League Baseball
2008 Franchise value increase: 13%
2008 Debt/Value ratio: 65%
2007 Revenues: $172M USD
2007 Operating Income: $17.2M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $18.01 USD / #11 in AL and #25 in MLB
Fan Cost Index*/ranking: $148.04 USD / #12 in AL and #26 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 80
Home Attendance Average: 24,320
Home Attendance Drawing Capacity: 49.5%
Home Attendance Total: 1,945,677
Home Attendance Rank: #11 in American League/#25 in Major League Baseball
Road Dates: 80
Road Attendance Average: 29,765
Road Attendance Drawing Capacity: 64.4%
Road Attendance Total: 2,381,200
Road Attendance Rank: #12 in AL / #28 in MLB
Regular Season Dates: 160 dates
Regular Season Average: 27,043
Regular Season Drawing Capacity: 57.6%
Regular Season Total: 4,326,877
Total Attendance Rank: #11 in AL / #26 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $39 M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 39,000 (FSN Southwest)
Increase: 14.7%
Rating: 1.60
Increase: 14.3%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 362,530 (Arlington)
Metropolitan Area Population: 5,221,801 (Dallas-Fort Worth-Arlington)
Greater Metro Area Population: 6,145,037 (Dallas-Fort Worth CMA)
City size ranking: #51 in US / #13 in AL / #26 in MLB
Metro area size ranking: #9 in US / #9 in AL / #15 in MLB
Greater Metro area size ranking: #4 in US / #4 in AL / #7 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): Dallas-Fort Worth: 2,489,970 TV homes / 2.175% of US
DMA ranking: #5 in US / #4 in AL / #8 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: General and diversified; energy, banking, transportation, information technology, electronics, computing, telecom, defense and aircraft, farming and ranching.
Major companies: ExxonMobil (#2 on the list of Fortune 500 companies) is based in Irving, Texas; Texas Instruments, Electronic Data Systems, Perot Systems, i2, AT & T, Verizon, Lockheed Martin, Bell Helicopter, Raytheon; American Airlines is the largest employer in the Dallas-Fort Worth Metroplex.
City per capita income (ranking): City of Dallas - $22,183 USD; City of Fort Worth - $18,800 USD; City of Arlington - $22,445 USD (#7 AL / #13 MLB)
Metro area per capita income (ranking): $41,813 (#43 US / #9 AL / #19MLB)
State per capita income (ranking): $35,166 (#22 US / #10 AL / tied #20 MLB)
15. MARKET DEMOGRAPHICS
Ethnicity (Metroplex of Dallas-Fort Worth-Arlington): Race – White 69.25%, Black 13.98%, Asian-American 3.78%, Other 11%; Hispanic of any race: 21.65%.
Language: Approximately 77% English.
Median Age (Dallas-Fort Worth): 31 years.
Political Leadership: Mayor of Dallas – Tom Leppert (Republican); Mayor of Fort Worth – Michael J. Moncrief (Democrat); Mayor of Arlington – Dr. Robert N. Cluck; Governor of Texas – Rick Perry (R); U.S. Senators – Kay Bailey Hutchison (R), John Cornyn (R); U.S. Representatives – 20 Republican, 12 Democrat: Louie Gohmert (R), Ted Poe (R), Sam Johnson (R), Ralph Hall (R), Jeb Hensarling (R), John Culberson (R), Kevin Brady (R), Al Green (D), Michael McCaul (R), Mike Conaway (R), Kay Granger (R), Ron Paul (R), Mac Thornberry (R), Ruben Hinojosa (D), Silvestre Reyes (D), Chet Edwards (D), Sheila Jackson Lee (D), Randy Neugebauer (R), Charles A. Gonzalez (D), Lamar S. Smith (R ), Ciro Rodriguez (D), Kerry Marchant (R), Lloyd Doggett (D), Michael C. Burgess (R), Solomon P. Ortiz (D), Henry Cuellar (D), Gene Green (D), Eddie Bernice Johnson (D), John Carter (R), Pete Sessions (R). |
