1. GENERAL
Stadium: Nationals Ballpark
Capacity: 41,200
Built: 2007-2008 / $700M USD
Head office: 2400 East Capitol Street, SE, Washington, DC 20003
Phone: (202) 608-1119
Fax:
Website: http://www.nationals.com
E-Mail:
Radio flagship: 1050 WFED-AM (select simulcasts on 104.1 WWZZ-FM & 103.9 WWVZ-FM)
Local television: MASN & MASN2 (Maryland Sports Network)
Corporate partners/sponsors: Geico, PNC Financial, Southwest Airlines.
Mascot: Screech (eagle)
2. HISTORY
Established: 1969
Franchise ancestry: Montreal Expos 1969-2004
3. BUSINESS OF WINNING
World Series titles: 0
National League pennants: 0
NL East Division titles: 1 (1981)
Wild cards: 0
4. OWNERSHIP AND MANAGEMENT
Owner: Ted (Theodore) Lerner
Acquisition date/price: 2006 / $450M USD
General Manager: Jim Bowden
Manager: Manny Acta
Stadium: Nationals Stadium (owned and operated by District of Columbia)
Concessions: Centerplate
5. PLAYER PAYROLL
Player costs: $57M USD (2007)
6. FRANCHISE FINANCIALS
2008 Franchise value: $460M USD
2008 Franchise value ranking: #9 in National League / #13 in Major League Baseball
2008 Franchise value increase: 3%
2008 Debt/Value ratio: 54%
2007 Revenues: $153M USD
2007 Operating Income: $43.7M USD
Source: Forbes.com
7. CONSUMER PRICING
2008
Average ticket price / ranking: $25.00 USD / #8 in NL and #16 in MLB
Fan Cost Index*/ranking: $195.50 USD / #8 in NL and #13 in MLB
Source: Team Marketing Report
* FCI refers to the price of four average tickets, two small beers, four small sodas, four hot dogs, parking for one car, two game programs and two adult-sized caps.
8. ATTENDANCE
2008
Home Dates: 80
Home Attendance Average: 29,005
Home Attendance Drawing Capacity: 69.2%
Home Attendance Total: 2,320,400
Home Attendance Rank: #13 in National League/#19 in Major League Baseball
Road Dates: 80
Road Attendance Average: 32,825
Road Attendance Drawing Capacity: 71.4%
Road Attendance Total: 2,626,000
Road Attendance Rank: #13 in NL / #15 in MLB
Regular Season Dates: 160 dates
Regular Season Average: 30,915
Regular Season Drawing Capacity: 70.4%
Regular Season Total: 4,946,400
Total Attendance Rank: #13 in NL / #18 in MLB
Source: ESPN.com and TheSportMarket.biz
Estimated Gate Receipts: $46M USD
Source: Forbes.com
9. TELEVISION RATINGS
Average # of households: 8,000 (MASN / MASN2)
Decrease: 50.0%
Rating: 0.34
Decrease: 50.7%
Source: Street & Smith’s SportsBusiness JOURNAL
Estimated revenues from television¹: USD (2007)
10. CORPORATE SPONSORSHIP
Estimated revenues from sponsorship²: $ M USD (2007)
11. MERCHANDISE SALES
Estimated revenues from merchandising and licensing³: $ M USD (2007)
12. CONCESSION AND ANCILLARY SALES
Estimated revenues from concession sales: $ M USD (2007)
13. MARKET SIZE
City Population: 582,049
Metropolitan Area Population: 5,306,565
Greater Metro Area Population: 7,608,070
City size ranking: #24 in US / #10 in NL / #16 in MLB
Metro area size ranking: #4 in US / #4 in NL / #7 in MLB
Greater Metro area size ranking: #4 in US / #4 in NL / #7 in MLB
Source: US Census Bureau 2005 and 2007
Designated Market Area (DMA): 2,321,610 TV homes / 2.028 % of US
DMA ranking: #9 in US / #10 in North America / #7 in NL / #14 in MLB
Source: Nielsen 2008
14. MARKET ECONOMICS
Economic Description: Government and diplomatic centre with increasing emphasis on education and research; also law, labour and lobbying; 172 foreign embassies, World Bank, International Monetary Fund, Organization of American States, Pan-American Health Organization.
National capital district.
Fortune 500 companies: Fannie Mae, Pepco Holdings, Danaher; also XM Satellite Radio, Gallup, Black Entertainment Television, C-SPAN, Clyde’s Restaurant Group, Moby Dick Restaurants, Intellibridge; Lockheed Martin and Sprint Nextel in Greater Washington metro area.
Largest employer (District of Columbia): Federal Government of the United States.
District per capita personal income (ranking): $57,746 USD (#1 US / #1 NL / #1 MLB)
Metro area per capita income (ranking): $54,211 USD (#6 US / #2 NL / #3 MLB)
15. MARKET DEMOGRAPHICS
Race & Ethnicity (District of Columbia): 55.6% Black, 36.3% White, 3.1% Asian, 6% other (8.3% Hispanic any race).
Language: 90% English, 8% Spanish.
Median age: 34.6
Political leadership: Mayor of District of Columbia – Adrian Fenty (Democrat). |
