GENERAL
Stadium: Home Depot Centre
Capacity: 27,000
Built: 2003 / $150M USD
Head office: 18400 Avalon Blvd. Suite 500. Caron, CA
Phone: (310) 630-4550
Fax: (310) 630-4551
Website: www.mlsnet.com/t120/
E-Mail:
Radio flagship: W Radio 690 AM |
Local television: FSN West / FSN Prime Ticket
Corporate partners/sponsors: Frazee Paint, Honda, Time Warner Cable, Nestle, Best Mexico, General Mills, Corona Extra, Adidas, Athletes performance, State Farm, Home Depot, Clamato, Disneyland, Metro PCS, Chilean HASS Avacados, Marriot, Cartan Tours
Established: 2004 |
BUSINESS OF WINNING
MLS Cups: 0
Conference Championships: 0
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Total: N/A
CHIVAS MARKET
MARKET SIZE
City Population: 3,847,059
Metropolitan Area Population: 12,875,587
Greater Metro Area Population: 16,373,645
City size ranking: #2 in US
Metro area size ranking: #2 in US
Greater Metro area size ranking: #2 in US
Designated Market Area (DMA): 5,654,260 TV homes / 4.94% of US
DMA ranking: #2 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
2009 Franchise value: $24M USD
2009 Franchise value ranking: #13 MLS
2008 Revenues: $10M USD
2008 Operating Income: $-1.0M USD
OWNERSHIP AND MANAGEMENT
Owner: Jorge Vergara
Acquisition date/price:
General Manager:
Head Coach: Martin Vasquez
Stadium: Anschutz Entertainment Group
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MARKET ECONOMICS
Economic Description: Seaport, trade centre, general and diversified – International trade, entertainment (television, motion pictures, recorded music), aerospace, technology, petroleum, fashion, apparel, tourism.
Major companies: Six Fortune 500 in City of Los Angeles (Northrop Grumman – aerospace, Occidental Petroleum, Health Net, KB Home, Reliance Steel & Manufacturing, CB Richard Ellis – real estate); Other major companies in LA County: 20th Century Fox, Latham & Watkins, Univision, Paramount Pictures, Fox Sportsnet, Sunkist Growers, Walt Disney, Warner Brothers, DirecTV, Mattel, Dreamworks, Cunard Line, Princess Cruises, RAND).
City per capita income (ranking): LA $20,671 USD
Metro area per capita income (ranking): $41,875 USD (#42 US)
State per capita income (ranking): $39,626 USD (#9 US)
MARKET DEMOGRAPHICS
Ethnicity (City of Los Angeles): Race – White 46.9%, Black 11.2%, 10.5% Asian, 31.9% Other (46.5% Hispanic of any race).
Language: 42.2% English, 41.7% Spanish, 2.4% Korean, 2.3% Filipino, 1.7% Armenian, 1.5% Chinese, 1.3% Persian.
Median Age: 32 years.
Political Leadership: Mayor of Los Angeles – Antonio Villaraigosa (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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