GENERAL
Arena: Dick’s Sporting Goods Park
Capacity: 19,680
Built: 2007 / $131M USD
Head office: 6000 Victory Way. Commerce City, CO
Phone: (303) 727-3500
Fax: (303) 727-3536
Website: www.coloradorapids.com |
Local television: Altitude TV
Corporate partners/sponsors: Nationwide Insurance
Established: 1995 |
BUSINESS OF WINNING
MLS Cups: 0
Conference Championships: 1 (1997)
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Total: N/A
COLORADO MARKET
MARKET SIZE
City Population: 558,663
Metropolitan Area Population: 2,464,866 (Denver-Aurora)
Greater Metro Area Population: 2,581,506 (Denver-Boulder-Greeley)
City size ranking: #27 in US
Metro area size ranking: #21 in US
Greater Metro area size ranking: #19 in US
Designated Market Area (DMA): 1,524,210 TV homes / 1.332% of US
DMA ranking: #18 in US / #20 in North America
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
2009 Franchise value: $31M USD
2009 Franchise value ranking: #9 in MLS
2008 Revenues: $11M USD
2008 Operating Income: $-2.2M USD
OWNERSHIP AND MANAGEMENT
Owner: Stan Kroenke
Acquisition date/price:
General Manager:
Head Coach: Gary Smith
Stadium: Commerce City
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MARKET ECONOMICS
Economic Description: Inland transportation, storage and distribution hub, federal government regional centre, mining and energy.
State capital: Yes
Major companies: EnCana, Halliburton, Smith International, Rio Tinto Group, Newmont Mining, Noble Energy, Anadarko, Qwest Communications, Dish Network, DIRECTV, Comcast; also Molson Coors.
City per capita income (ranking): $24,101 USD
Metro area per capita income (ranking): $46,439 USD (#21 US)
State per capita income (ranking): $39,491 USD (#11 US)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Denver): 50.71% White, 10.1% African-American, 3.6% Asian, 17% Other (34.4% Hispanic); Origins – German 11.3%, Irish 7.2%, English 6.2%, Chinese.
Language: Approximately 73.2% English, 21.1% Spanish.
Median Age: 33
Political leadership: Mayor of Denver – John Hickenlooper (Democrat); Governor of Colorado – Bill Ritter (D); U.S. Senators – Mark Udall (D), Ken Salazar (D); U.S. Representatives – Diana DeGette (D), Jared Polis (D), John Salazar (D), Betsy Markey (D), Doug Lamborn (R), Mike Coffman (R), Ed Perlmutter (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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