GENERAL
Arena: Pizza Hut Park
Capacity: 20,500
Built: 2005 / $80M USD
Head office: 9200 World Cup Way, Suite 202 Frisco. TX
Phone: (214) 705-6700
Website: fc.dallas.mls.net
E-Mail: customerservice@FCDallas.com
Radio flagship: KXE2, K2MB (Spanish) |
Television (Regional): FSN Southwest, KFWD
Corporate partners/sponsors: Pizza Hut, Baylor Rehabilitation System, The Dallas Morning News, Texans Credit Union, Metro PCS, First Choice Power. Adidas
Established: 1996
Franchise ancestry: 1996-2004 Dallas Burn
2005-present FC Dallas |
BUSINESS OF WINNING
MLS Cups: 0
Conference Championships: 0
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Total: N/A
DALLAS MARKET
MARKET SIZE
City Population: 1,216,264 (Dallas); 362,530 (Irving: Suburban stadium host).
Metropolitan Area Population: 5,221,801 (Dallas-Fort Worth-Arlington)
Greater Metro Area Population: 6,145,037 (Dallas-Fort Worth CMA)
City size ranking: #9 in US
Metro area size ranking: #9 in US
Greater Metro area size ranking: #4 in US
Designated Market Area (DMA): Dallas-Fort Worth: 2,489,970 TV homes / 2.175% of US
DMA ranking: #5 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
2009 Franchise value: $39M USD
2009 Franchise value ranking: #4 in MLS
2008 Revenues: $15M USD
2008 Operating Income: $0.5M USD
OWNERSHIP AND MANAGEMENT
Owner: Hunt Sports
Acquisition date/price:
General Manager: Schellas Hyndman
Head Coach: Schellas Hyndman
Stadium: City of Frisco
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MARKET ECONOMICS
Economic Description: General and diversified; energy, banking, transportation, information technology, electronics, computing, telecom, defense and aircraft, farming and ranching.
Major companies: ExxonMobil (#2 on the list of Fortune 500 companies) is based in Irving, Texas; Texas Instruments, Electronic Data Systems, Perot Systems, i2, AT & T, Verizon, Lockheed Martin, Bell Helicopter, Raytheon; American Airlines is the largest employer in the Dallas-Fort Worth Metroplex.
City per capita income (ranking): City of Dallas - $22,183 USD
Metro area per capita income (ranking): $41,813 (#43 US)
State per capita income (ranking): $35,166 (#22 US)
MARKET DEMOGRAPHICS
Ethnicity (Metroplex of Dallas-Fort Worth-Arlington): Race – White 69.25%, Black 13.98%, Asian-American 3.78%, Other 11%; Hispanic of any race: 21.65%.
Language: Approximately 77% English.
Median Age (Dallas-Fort Worth): 31 years.
Political Leadership: Mayor of Dallas – Tom Leppert (Republican); Mayor of Fort Worth – Michael J. Moncrief (Democrat); Mayor of Arlington – Dr. Robert N. Cluck; Governor of Texas – Rick Perry (R); U.S. Senators – Kay Bailey Hutchison (R), John Cornyn (R); U.S. Representatives – 20 Republican, 12 Democrat: Louie Gohmert (R), Ted Poe (R), Sam Johnson (R), Ralph Hall (R), Jeb Hensarling (R), John Culberson (R), Kevin Brady (R), Al Green (D), Michael McCaul (R), Mike Conaway (R), Kay Granger (R), Ron Paul (R), Mac Thornberry (R), Ruben Hinojosa (D), Silvestre Reyes (D), Chet Edwards (D), Sheila Jackson Lee (D), Randy Neugebauer (R), Charles A. Gonzalez (D), Lamar S. Smith (R ), Ciro Rodriguez (D), Kerry Marchant (R), Lloyd Doggett (D), Michael C. Burgess (R), Solomon P. Ortiz (D), Henry Cuellar (D), Gene Green (D), Eddie Bernice Johnson (D), John Carter (R), Pete Sessions (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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