GENERAL
Stadium: Red Bull Arena
Capacity: 25,189
Built: 2010(planned) / $180-200M USD
Head office: One Harmon Plaza 8th Floor, Secaucus, NJ
Phone: (201) 583-7000
Fax: (201) 583-7055
Website: www.newyorkredbulls.com
E-Mail:
Radio flagship: WADO, WQBU (both Spanish) |
Local television: MSG, MSG Plus
Corporate partners/sponsors: W Hoboken, Hospital for Special Surgery, Red Bull, Adidas
Mascot: None.
Established: 1996
Franchise ancestry: 1996-1997 New York/ New Jersey Metrostars
1997-2005 Metrostars
2006-present New York Red Bulls |
BUSINESS OF WINNING
MLS Cups: 0
Conference Championships: 1 (2008)
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Total: N/A
NEW YORK MARKET
MARKET SIZE
City Population: 8,213,839
Metropolitan Area Population: 18,815,988
Greater Metro Area Population: 21,199,865
City size ranking: #1 in US / Tied #1 in NHL
Metro area size ranking: #1 in US / Tied #1 in NHL
Greater Metro area size ranking: #1in US / Tied #1 NHL
Designated Market Area (DMA): 7,433,820 TV homes / 6.495% of US
DMA ranking: #1 in US / Tied #1 in NHL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
2009 Franchise value: $36M USD
2009 Franchise value ranking: #5 in MLS
2008 Revenues: $10M USD
2008 Operating Income: $-4.5M USD
OWNERSHIP AND MANAGEMENT
Owners: Red Bull Gmbh
Acquisition date/price:
General Manager: Erik Stover
Head Coach: Richie Williams
Stadium: Red Bull Gmbh
Concessions:
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MARKET ECONOMICS
Economic Description: Seaport, global city and command centre economy; general and diversified; international and national leadership roles in commerce, finance, culture and entertainment; including television, advertising, music, newspapers and book publishing; financial services, food processing and tourism (financial capital of the US and second largest city economy in the world; commerce, insurance, real estate, media and the arts and manufacturing in garments, chemicals, metal products, processed foods and furniture)
Major companies: 44 Fortune 500 companies, including media companies such a Time Warner, News Corp, Hearst Corp and Viacom; headquarters of the United Nations; home of the top two stock exchanges in the world (NYSE and NASDAQ).
City per capita income (ranking): $22,402 USD
Metro area per capita income (ranking): $53,423 (#8 US)
State per capita income (ranking): $44,027 (#5 US )
MARKET DEMOGRAPHICS
Ethnicity (City of New York): Race – White non-Hispanics 35%, Hispanics 27%, Black 24.5%, Asian and Pacific Islanders 10%, Other 3%; major ethnic groups – Puerto Rican, Italian, West Indian, Dominican, Chinese and Irish.
Language: Approximately 75% English.
Median Age: 34.2 years.
Political Leadership: Mayor of New York City – Michael Bloomberg (Republican); Governor of New York – David Paterson (Democrat); U.S. Senators – Charles Schumer (D); Vacant (Democrat Hillary Rodham Clinton appointed Secretary of State); U.S. Representatives – 29 (26 Democrat, three Republican): Timothy Bishop (D), Steve Israel (D), Peter R. King (R ), Carolyn McCarthy (D), Gary L. Ackerman (D), Gregory Meeks (D), Joseph Crowley (D), Jerrold Nadler (D), Anthony Weiner (D), Edolphus Towns (D), Yvette Clarke (D), Nydia Velazquez (D), Michael McMahon (D), Carolyn B. Maloney (D), Charles B. Rangel (D), Josse Serrano (D), Eliot Engel (D), Nita Lowery (D), John Hall (D), Kirsten Gillibrand (D), Paul Tonko (D), Maurice Hinchey (D), John McHugh (R ), Michael Arcuri (D), Dan Maffei (D), Christopher Lee (R ), Brian Higgins (D), Louise Slaughter (D), Eric Massa (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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