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NHL
NFL
NBA
MLB
MLS

 

REAL SALT LAKE
WESTERN CONFERENCE

GENERAL

Stadium:  Rio Tinto Stadium
Capacity: 20,008
Built: 2008 / $115M USD
Head office: 9256 South State St. Sandy, UT
Phone: (801) 727-2700
Fax: (801) 727-1469
Website: real.saltlake.mlsnet.com
Radio flagship: KALL AM700, KTUB AM1600 (Spanish)
Television (Regional): KUTV
Corporate partners/sponsors: Rio Tinto, Xango, America First, Budweiser, KFC, SLR Sports Medicine, Burger King, JetBlue Airwars, Hoopes Vision, Les Olson Company, Mountain America Credit Union, Rocky Mountain Chevy Dealers, SCA Tork, SONY, WCF, Zions Bank
Established: 2004

BUSINESS OF WINNING

MLS Cups: 1 (2009)
Conference Championships: 1 (2009)

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Total: N/A

NEW ENGLAND MARKET

MARKET SIZE

City Population: 180,651
Metropolitan Area Population – Salt Lake City/Ogden: 1,333,914
Greater Metro Area Population: 2,150,000
City size ranking: #30 in US
Metro area size ranking: #36 in US
Greater Metro area size ranking: #24 in US
Designated Market Area (DMA): 944,060 TV homes / 0.803 % of US
DMA ranking: #31 in US / #36 in North America
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

2009 Franchise value:
$30M USD
2009 Franchise value ranking: #10 in MLS
2008 Revenues: $7M USD
2008 Operating Income: $-2.1M USD

OWNERSHIP AND MANAGEMENT

Owner: David Checketts
Acquisition date/price:
General Manager:
Head Coach: Jason Kreis
Stadium: Salt Lake County

MARKET ECONOMICS

Economic Description: Service-oriented, especially professional and business services; government, trade, transportation, utilities, tourism, conventions, suburban call centres, industrial banking and freight traffic distribution centre.
Per capita personal income (ranking):             $20,752 USD
Metro area per capita income (ranking): $41,389 USD (#89 US)
State per capita income (ranking): $29,406 USD (#47 US)

MARKET DEMOGRAPHICS

Race & Ethnicity: 79.2% White, 3.62% Asian, 1.34% Black, 14% other (18.85% Hispanic any race).
Language: 85% English
Median age: 30 years
Political leadership: Mayor – Ralph Becker (Democrat); Governor – John Huntsman, Jr. (R); U.S. Senators – Orrin Hatch (R), Robert Foster Bennett (R); U.S. Representatives – Rob Bishop (R), Jim Matheson (D), Jason Chaffetz (R). 

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz