GENERAL
Stadium: Qwest Field
Capacity: 32,400 (expandable to 67,000 for special events)
Built: 2002 / 430M
Head office: 12 Seahawks way. Renton, WA
Phone: 1-877-MLS-GOAL
Fax:
Website: www.soundersfc.com |
Radio flagship: KIRO-FM, Ke Buena AM (Spanish)
Local television: KING TV, KONG TV
Corporate partners/sponsors: XBOX, Adidas, FSN
Established: 2007 |
BUSINESS OF WINNING
MLS Cups: 2 (2009, 2010)
Conference Championships: 2 (2009, 2010)
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Total: N/A
SEATTLE MARKET
MARKET SIZE
City Population: 575,884
Metropolitan Area Population: 3,309,347 (Seattle-Tacoma-Bellevue)
Greater Metro Area Population: 3,554,760 (Seattle-Tacoma-Bremerton)
City size ranking: #26 in US
Metro area size ranking: #15 in US
Greater Metro area size ranking: #13 in US
Designated Market Area (DMA): Seattle-Tacoma: 1,833,990 TV homes / 1.59% of US
DMA ranking: #13 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
2009 Franchise value: $50M USD (estimate)
2009 Franchise value ranking: #2
OWNERSHIP AND MANAGEMENT
Owner: Joe Roth, minority – Adrian Hammer, Paul Allen, Drew Carey
Acquisition date/price:
General Manager:
Head Coach: Sigi Schmid
Stadium: Washington State Public Stadium Authority
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MARKET ECONOMICS
Economic Description: Port city and a leading centre for technology, telecommunications, culture and education; emerging centre in biomedical industries.
State capital: No (Olympia, Washington)
Major companies: Four Fortune 500 companies in City of Seattle – Amazon.com, Nordstrom, Starbucks, Safeco Corporation; other Fortune 500 companies in Metropolitan area (Puget Sound) – Expeditors, Costco, Microsoft, Nintendo, Weyerhaeuser, PACCAR, T-Mobile; production facilities for Boeing aircraft; biomedical such as HeartStream (Philips), Medtronic, Amgen; corporate headquarters for leading coffee retail companies such as Starbucks, Seattle’s Best Coffee, Tully’s.
City per capita income (ranking): $30,306 USD
Metro area per capita income (ranking): $48,499 (#13 US)
State per capita income (ranking): $38,212 (#16 US)
MARKET DEMOGRAPHICS
Ethnicity (City of Seattle): Race – White 67.1%, Asian-American 16.6%, Black 9.7%, Other 8.4%; Hispanic of any race: 6.3%; ethnic origins – German 11.3%, Irish 9.1%, English 8.1%, Norwegian 5.0%.
Language: Approximately 80% English (4.2% Spanish, 2.3% Chinese, 2.0% Tagalog, 1.9% Vietnamese).
Median Age: 35 years.
Political Leadership: Mayor of Seattle – Michael McGinn (Democrat); Governor of Washington State – Christine Gregoire (D); U.S. Senators – Patti Murray (D), Maria Cantwell (D); U.S. Representatives – 6 Democrat, 3 Republican: Jay Inske (D), Rick Larsen (D), Brian Baird (D), Jim McDermott (D), Adam Smith (D), Norman Hicks (D), Doc Hastings (R ), Cathy McMorris (R ), Dave Reichert (R ).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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