1. GENERAL

Stadium: BMO Field
Capacity: 20,500
Built: 2007 / $62.5M CAN$
Head office: 170 Princes Blvd. Toronto, ON
Phone: (416) 360-4625
Fax:
Website: Toronto.fc.mlsnet.com
E-Mail:
Radio flagship: FAN 590
Local/national television: Rogers Sportsnet Ontario, CBC, Gol TV Canada
Corporate partners/sponsors: BMO, Calsberg, KIA Motors, Rogers, Toronto Sun, Pizza Pizza, RONA, Playstation, Canon, Purolator, Addidas, ESQ, SONY, Paramount, Lays, Future Shop, Red Bull, Danone, Lotto 649, Samsung, Smirnoff, Tim Hortons, Air Canada, IBM, Sirius Radio
Mascot:

2. HISTORY
Established: 2006 expansion

3. BUSINESS OF WINNING
MLS Cups: 0
Conference Championships: 0

4. OWNERSHIP AND MANAGEMENT
Owner: Larry Tanenbaum, Richard Peddie, Tom Anselmi (Maple Leaf Sports Entertainment)
Acquisition date/price:
Head Coach: Predrag “Preki” Radosavljevic
Stadium: City of Toronto
Concessions:

5. FRANCHISE FINANCIALS
2009 Franchise value: $44M USD
2009 Franchise value ranking: #2 in MLS
2008 Revenues: $17M USD
2008 Operating Income: $2.1M USD
Source: Forbes.com

 6. ATTENDANCE
2009

Average: 20,344
Total: 205,167
League Attendance Rank: #3

7. MARKET SIZE
City Population: 2,841,500
Metropolitan Area Population: 5,113,149
Greater Metro Area Population: 5,555,912
City size ranking: #1 in Canada/ #4 in North America
Metro area size ranking: #1 in Canada / #7 in North America
Greater Metro area size ranking: #1 in Canada / #8 in North America
Source: Statistics Canada 2007

Designated Market Area (DMA): 2,703,000 TV homes / 2.12% of North America
DMA ranking: #1 in Canada / # 5 in North America
Source: Nielsen 2008

8. MARKET ECONOMICS

Economic Description: General and diversified; business and finance; banks and brokerage firms; wholesale and distribution centre; media, publishing, telecommunications, Information Technology, tourism, film production.
Major companies: Hudson Bay Company, Manulife Financial, Four Seasons Hotels, Thomson Corp, CTV Globemedia, Rogers Communications, Alliance Atlantis, Celestica, RBC Financial, TD Canada Trust, CIBC, Scotiabank and BMO Financial.
Metro area per capita income (ranking): $50,000 (4th in Canada)

9. MARKET DEMOGRAPHICS
Ethnicity (City of Toronto): One of the most diverse cities in the world; Race – White 60%, South-Asian and Indo-Caribbean 12.0%, Chinese 11.4%, African-Caribbean 8.4%, Filipino 4.1%, Latin 2.5%.
Language: Approximately 80% English.
Median Age: 37.5 years.
Political Leadership: Mayor of Toronto – David Miller (NDP); Premier of Ontario – Dalton McGuinty (Liberal).