GENERAL
Stadium: Phillips Arena
Capacity: 19,445
Built: 1994 / $191 M USD
Head office: One CNN Center
South Tower, Ste. 405, Atlanta, GA 30303
Phone:
Fax:
Website: hawks.com OR http://www.nba.com/hawks/
E-Mail:
Radio flagship: 790 WQXI-FM (Georgia Tech conflicts shift to 102.5 WAMJ-FM) |
Television (regional):
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Delta Air Lines, Home Depot, Philips Electronics, United Parcel Service (UPS).
Mascot: Skyhawk
Established: 1946
Franchise ancestry: Buffalo Bisons 1946
Tri-Cities
Blackhawks 1946-1951
Milwaukee Hawks 1951-1955
St. Louis Hawks 1955-1968
Atlanta Hawks 1968 to present |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
ATLANTA MARKET
MARKET SIZE
City Population: 476,483
Metropolitan Area Population: 4,112,198
Greater Metro Area Population: 5,278,904 (Atlanta-Marietta-Sandy Springs)
City size ranking: #34 in US / #22 in NBA
Metro area size ranking: #11 in US / #14 in NBA
Greater Metro area size ranking: #9 in US / #12 in NBA
Designated Market Area (DMA): 2,369,780 TV homes / 2.070% of US
DMA ranking: #8 in US / #11 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Atlanta Spirit (Michael Gearon, Governor; Ed Peskovitch, Bruce Levenson, Steve Belkin).
Acquisition date/price: 2004 / $208M USD
General Manager: Rick Sund
Head Coach: Mike Woodson
Stadium: Public / owned and operated by the Atlanta Fulton Country Recreation Authority
Concessions: In-house
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MARKET ECONOMICS
Economic Description: Commercial, business and media centre.
Olympic city (1996 Olympic Games)
State capital: Yes
Major companies: Three Fortune 100 companies - Coca-Cola, Home Depot, UPS; Also AT & T Mobility, Newell Rubbermaid, Arby’s, Chick-Fil-A, Waffle House, Sun Trust Banks, Georgia Pacific, Earthlink, Delta Air Lines, Air Tran Airways, Turner Broadcasting System (TBS), CNN, The Weather Channel, Cox Communications, Centre for Disease Control (CDC).
City per capita income (ranking): $25,254 USD (#5 NBA)
Metro area per capita income (ranking): $37,294 USD (#94 US / #27 NBA)
State per capita income (ranking): $32,095 USD (#38 US / #26 NBA)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Atlanta): 55.7% Black, 37.2% White, 2.3% Asian, 4.6% Other (5.9% Hispanic).
Language: Approximately 92% English.
Median Age: 31 years
Political leadership: Mayor of Atlanta – Shirley Franklin (Democrat); Governor of Georgia – Sonny Perdue (Republican); U.S. Senators – Saxby Chambliss (R), John Isakson (R); U.S. Representatives – Jack Kingston (R ), Sanford D. Bishop, Jr. (D), Lynn Westmoreland (R), Hank Johnson (D), John Lewis (D), Tom Price (R), John Linder (R), Jim Marshall (D), Nathan Deal (R), Paul Broun (R ), Phil Gingley (R), John Barrow (D), David Scott (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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