GENERAL
Arena: TD Northbank Garden
Capacity: 18,624
Built: 1987 / $115M USD
Head office: 151 Merrimac St. Boston, MA 02114
Phone: (617) 523-3030
Fax:
Website: www.bostonceltics.com or www.nba.com/celtics/
E-Mail:
Radio flagship: 680 WKRO-AM |
Television (Regional):
Corporate partners/sponsors: Anheuser-Busch, Comcast, PepsiCo, Southwest Airlines, TD Banknorth.
Mascot: Lucky the Leprechaun
Established: 1946
Franchise ancestry: Boston Celtics from founding to present.
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BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
BOSTON MARKET
MARKET SIZE
City Population: 596,638
Metropolitan Area Population: 4,482,857 (Boston-Cambridge-Quincy)
Greater Metro Area Population: 5,819,100 (including Worcester-Lawrence)
City size ranking: #23 in US
Metro area size ranking: #10 in US
Greater Metro area size ranking: #7 in US
Designated Market Area (DMA): 2,409,080 TV homes / 2.105% of US
DMA ranking: #7 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owners: Wycliffe Grousbeck, H. Irving Grousbeck, Stephen Pagliuca.
Acquisition date/price: 2002 / $360 M USD;
General Manager: Danny Ainge
Head Coach: Glen “Doc” Rivers
Arena: TD Banknorth Garden, owned and operated by Delaware North Companies
Concessions: Sportservice
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MARKET ECONOMICS
Economic Description: Seaport (high tech, financial, colleges & universities and tourism)
State capital: Yes
Major companies: Liberty Mutual, Gillette, Teradyne, New Balance, Fidelity, Bank of America regional headquarters, EMC, Analog, Vistaprint, CSN, Merck, Millipore, Genzyme, Biogen.
City per capita income (ranking): $23,353 USD
Metro area per capita income (ranking): $52,792 USD
State per capita income (ranking): $46,299 (#4 US)
MARKET DEMOGRAPHICS
Race / Ethnicity (City of Boston): 57.2% White, 23.1% Black, 9.0% Asian-American, 13.5% Other (Irish descent 15.8%, Italian 8.3%, West Indians 6.4%)
Language: Approximately 80% English, 16.9% Hispanic
Median Age: 31
Political leadership: City of Boston Mayor - Thomas Merino (Democrat); Massachusetts Governor - Deval Patrick (D); Senators: Paul G. Kirk (D), John Kerry (D); Representatives – John Olver (D), Richard Neal (D), Jim McGovern (D), Barney Frank (D), Niki Tsongas (D), John F. Tierney (D), Ed Markey (D), Michael Capuano (D), Stephen Lynch (D), William Delahunt (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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