GENERAL
Arena: Times Warner Cable Arena
Capacity: 19,077
Built: 2005 / $265 M USD
Head office: 129 West Trade Street, Suite 700, Charlotte, NC 28202
Phone: (704) 424-4120
Fax: (704) 333-2340
Website: bobcatsbasketball.com OR http://www.nba.com/bobcats/
E-Mail: info@bobcatsbasketball.com
Radio flagship: 106.1 WNMX-FM |
Local television:
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Lowe’s, Presbyterian Hospital, Time Warner Cable, Wachovia Bank.
Mascot: Rufus Lynx.
Established: 2004
Franchise ancestry: Expansion.
Notes: Bobcats were an NBA expansion franchise designed to replace the Charlotte Hornets, who relocated to New Orleans in 2002. The Hornets were originally launched in Charlotte in 1988. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
CHARLOTTE MARKET
MARKET SIZE
City Population: 616,075
Metropolitan Area Population: 1,651,568
Greater Metro Area Population: 2,217,074
City size ranking: #21 in US / #15 in NBA
Metro area size ranking: #34 in US / #26 in NBA
Greater Metro area size ranking: #34 in US / #26 in NBA
Designated Market Area (DMA): 1,122,860 TV homes / 0.981% of US
DMA ranking: #24 in US / #23 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owners: Robert L. Johnson, Michael Jordan, Cornell “Nelly” Heynes
Acquisition date/price: 2004 / $300 M USD NBA Expansion
General Manager: Rod Higgins
Head Coach: Larry Brown
Stadium: Owned and operated by City of Charlotte
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Financial centre, diversified, automotive accessories.
Major companies: Eight Fortune 500 companies – Bank of America (largest financial institution in the U.S., by assets), Lowe’s, Nucor, Duke Energy, Sonic Automotive, Family Dollar, Goodrich Corporation, OPX Corp; other companies – Time Warner Cable, Continental Tire, Muzak, Belk, Meineke Car Care.
Note: The Greater Metropolitan Charlotte region is home to NASCAR and several related companies, with 75% of the motorsports company’s employees living within a two-hour commute to downtown Charlotte. It will also host the new NASCAR Hall of Fame, scheduled to open in 2009.
City per capita income (ranking): $29,825 USD (#4 NBA)
Metro area per capita income (ranking): $39,004 (#69 US / #20 NBA)
State per capita income (ranking): $32,247 (#35 US / #24 NBA)
MARKET DEMOGRAPHICS
Ethnicity (City of Charlotte): Race – White 57.4%, Black 34.9%, 4.4% Asian, 7.1% Other, 1.0% Aboriginal (10.6% Hispanic of any race).
Language: Approximately 96% English.
Median Age: 32.7 years.
Political Leadership: Mayor of Charlotte – Pat McCrory (Republican); Governor of North Carolina – Bev Perdue (Democrat); U.S. Senators – Richard Burr (R), Kay Hagan (D); U.S. Representatives – Eight Democrat, five Republican: G.K. Butterfield (D), Bob Etheridge (D), Walter B. Jones, Jr. (R), David E. Price (D), Virginia Foxx (R), Howard Cable (R), Mike McIntyre (D), Larry Kissell (D), Sue Wilkins Myrick (R), Patrick T. McHenry (R), Heath Shuler (D), Melvin L. Watt (D), Brad Miller (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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