GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 COMING SOON Home Dates: 41 Home Attendance Average: N/A Home Attendance Drawing Capacity: N/A Home Attendance Total: N/A Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD CHICAGO MARKET MARKET SIZE City Population: 2,842,753 Metropolitan Area Population: 9,157,540 (Chicago-Gary-Kenosha) Greater Metro Area Population: 9,524,673 (Chicago-Napierville-Joliet) City size ranking: #3 in US Metro area size ranking: #3 in US Greater Metro area size ranking:#3 in US Designated Market Area (DMA): 3,492,850 TV homes / 3.052% of US DMA ranking: #3 in US / #3 in North America Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owner: Jerry Reinsdorf Acquisition date/price: 1985 / $16 M USD General Manager: John Paxson Head Coach: Vinny del Negro Stadium: Owned by Chicago Bulls and Chicago Blackhawks Concessions: Bismarck Enterprises

MARKET ECONOMICS

Economic Description: Inland port (transportation, finance, industry: high tech and information technology, manufacturing, printing, publishing, colleges and universities, tourism and conventions)
State capital: No (Springfield, Illinois)
Major companies: All State, Zurich North America, Baxter International, Abbott Laboratories, General Electric Health Care Financial Services, Boeing headquarters, HUB International (31 Fortune 500 companies are based in Metro Chicago and a total of 66 in Illinois).
City per capita income: $20,175 USD
Metro area per capita income: $43,714 USD
State per capita income: $38,409 USD

MARKET DEMOGRAPHICS

Race & Ethnicity (City of Chicago): 41.97% White, 36.77% African-American, 4.35% Asian, 17% Other (26.02% Hispanic); African-American, Irish, German, Italian, Polish, English, Greek, Chinese, Mexican, Serbian and Puerto Rican.
Language: Approximately 75% English.
Median Age: 32
Political leadership: Mayor of Chicago – Richard M. Daley (Democrat); Governor of Illinois – Rod Blagojevich (D); U.S. Senators – Richard Durbin (D), Vacant (Democrat Barrack Obama elected President 2008); U.S. Representatives – Bobby Rush (D), Jesse L. Jackson, Jr. (D), Dan Lipinski (D), Luis V. Guttierez (D), Danny K. Davis (D), Melissa Bean (D), Janice D. Schakovsky (D), Mark Kirk (Republican), Peter Roskam (R), Vacant (Democrat Rahm Emmanuel appointed Chief of Staff for President Barrack Obama).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz