GENERAL
Arena: American Airlines Center
Capacity: 18,187
Built: 1971 / $35 M USD
Head office: 777 Sports St., Dallas, TX 75207
Phone: (214) 939-2800
Website: http//www.mavericks.com or nba.com/mavericks/
E-Mail:
Radio flagship: 103.3 KESN-FM |
Television (Regional):
Corporate partners/sponsors: American Airlines, Anheuser-Busch, AT & T, Coca-Cola, Cadbury-Schweppes, Metro PCS, UPS.
Mascot: Mavs Man; Champ the Horse.
Established: 1980
Franchise ancestry: NBA expansion. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
DALLAS MARKET
MARKET SIZE
City Population: 1,216,264 (Dallas); 362,530 (Irving: Suburban stadium host).
Metropolitan Area Population: 5,221,801 (Dallas-Fort Worth-Arlington)
Greater Metro Area Population: 6,145,037 (Dallas-Fort Worth CMA)
City size ranking: #9 in US
Metro area size ranking: #9 in US
Greater Metro area size ranking: #4 in US
Designated Market Area (DMA): Dallas-Fort Worth: 2,489,970 TV homes / 2.175% of US
DMA ranking: #5 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Mark Cuban
Acquisition date/price: 2000 / $280 M USD
General Manager: Donnie Walsh
Head Coach: Rick Carlisle
Stadium: Public / owned and operated by Arena Corp.
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: General and diversified; energy, banking, transportation, information technology, electronics, computing, telecom, defense and aircraft, farming and ranching.
Major companies: ExxonMobil (#2 on the list of Fortune 500 companies) is based in Irving, Texas; Texas Instruments, Electronic Data Systems, Perot Systems, i2, AT & T, Verizon, Lockheed Martin, Bell Helicopter, Raytheon; American Airlines is the largest employer in the Dallas-Fort Worth Metroplex.
City per capita income (ranking): City of Dallas - $22,183 USD
Metro area per capita income (ranking): $41,813 (#43 US)
State per capita income (ranking): $35,166 (#22 US)
MARKET DEMOGRAPHICS
Ethnicity (Metroplex of Dallas-Fort Worth-Arlington): Race – White 69.25%, Black 13.98%, Asian-American 3.78%, Other 11%; Hispanic of any race: 21.65%.
Language: Approximately 77% English.
Median Age (Dallas-Fort Worth): 31 years.
Political Leadership: Mayor of Dallas – Tom Leppert (Republican); Mayor of Fort Worth – Michael J. Moncrief (Democrat); Mayor of Arlington – Dr. Robert N. Cluck; Governor of Texas – Rick Perry (R); U.S. Senators – Kay Bailey Hutchison (R), John Cornyn (R); U.S. Representatives – 20 Republican, 12 Democrat: Louie Gohmert (R), Ted Poe (R), Sam Johnson (R), Ralph Hall (R), Jeb Hensarling (R), John Culberson (R), Kevin Brady (R), Al Green (D), Michael McCaul (R), Mike Conaway (R), Kay Granger (R), Ron Paul (R), Mac Thornberry (R), Ruben Hinojosa (D), Silvestre Reyes (D), Chet Edwards (D), Sheila Jackson Lee (D), Randy Neugebauer (R), Charles A. Gonzalez (D), Lamar S. Smith (R ), Ciro Rodriguez (D), Kerry Marchant (R), Lloyd Doggett (D), Michael C. Burgess (R), Solomon P. Ortiz (D), Henry Cuellar (D), Gene Green (D), Eddie Bernice Johnson (D), John Carter (R), Pete Sessions (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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