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DENVER NUGGETS
WESTERN CONFERENCE

GENERAL

Arena: Pepsi Center
Capacity: 19,099
Built: 2001 / $401 M USD
Head office: 1635 Clay St., Denver, CO 80204-1799
Phone: (303) 893-DUNK
Fax:
Website: www.nuggets.com or nba.com/nuggets/
E-Mail:
Radio flagship: 950 KKFN-AM
Local television:
Corporate partners/sponsors: Conoco-Phillips, The Denver Post, Molson Coors, PepsiCo, Qwest Communications.
Mascot: Rocky the Mountain Lion
Established: 1967
Franchise ancestry: Charter franchise in the American Basketball Association (ABA); joined the NBA in 1976 – Denver Rockets 1967-1974; Denver Nuggets 1974 to present.

BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


DENVER MARKET

MARKET SIZE

City Population: 558,663
Metropolitan Area Population: 2,464,866 (Denver-Aurora)
Greater Metro Area Population: 2,581,506 (Denver-Boulder-Greeley)
City size ranking: #27 in US / #19 in NBA
Metro area size ranking: #21 in US / #19 in NBA
Greater Metro area size ranking: #19 in US / #18 in NBA
Designated Market Area (DMA): 1,524,210 TV homes / 1.332% of US
DMA ranking: #18 in US / #20 in North America / #19 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: E. Stanley Kroenke/Kroenke Sports Enterprises
Acquisition date/price: 2000 / $202 M USD
General Manager: Mark Warkentien
Head Coach: George Karl
Stadium: Owned and operated by Kroenke Sports Enterprises.
Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Inland transportation, storage and distribution hub, federal government regional centre, mining and energy.
State capital: Yes
Major companies: EnCana, Halliburton, Smith International, Rio Tinto Group, Newmont Mining, Noble Energy, Anadarko, Qwest Communications, Dish Network, DIRECTV, Comcast; also Molson Coors.
City per capita income (ranking): $24,101 USD (#6 NBA)
Metro area per capita income (ranking): $46,439 USD (#21 US / #8 NBA)
State per capita income (ranking): $39,491 USD (#11 US / #9 NBA)

MARKET DEMOGRAPHICS

Race & Ethnicity (City of Denver): 50.71% White, 10.1% African-American, 3.6% Asian, 17% Other (34.4% Hispanic); Origins – German 11.3%, Irish 7.2%, English 6.2%, Chinese.
Language: Approximately 73.2% English, 21.1% Spanish.
Median Age: 33
Political leadership: Mayor of Denver – John Hickenlooper (Democrat); Governor of Colorado – Bill Ritter (D); U.S. Senators – Mark Udall (D), Ken Salazar (D); U.S. Representatives – Diana DeGette (D), Jared Polis (D), John Salazar (D), Betsy Markey (D), Doug Lamborn (R), Mike Coffman (R), Ed Perlmutter (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz