GENERAL
Arena: The Palace at Auburn Hills
Capacity: 22,076
Built: 2002 / $440 M USD
Head office: Two Championship Drive Auburn Hills, MI 48326
Phone: (810) 377-0100
Fax:
Website: www.pistons.com or www.nba.com/pistons/
E-Mail:
Radio flagship: 1130 WDFN-AM |
Local television:
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Comcast, Detroit Medical Center, Meijer, National City.
Mascot: Hooper.
Established: 1941 National Basketball League (NBL)
Franchise ancestry: Fort Wayne (Zollner) Pistons of the NBL 1941-1957
Detroit Pistons 1957 to present. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
DETROIT MARKET
MARKET SIZE
City Population: 883,465
Metropolitan Area Population: 4,467,592 (Detroit-Warren-Livonia)
Greater Metro Area Population: 5,456,428 (including Ann Arbor-Flint)*
City size ranking: #11 in US
Metro area size ranking: #11 in US
Greater Metro area size ranking: #8 in US
Designated Market Area (DMA): 1,926,970 TV homes / 1.684% of US
DMA ranking: #11 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: William Davidson
Acquisition date/price: 1974 / $8 M USD
General Manager: Joe Dumars
Head Coach: Michael Curry
Stadium: Owned and operated by Detroit Pistons (Palace Entertainment)
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: Inland port (automotive capital of the US; with computer and biotechnology growth in the suburbs)
State capital: No (Lansing, Michigan)
Major companies: General Motors, Ford, Chrysler, OnStar, CompuWare, EDS, Price Waterhouse Coopers, Ernst & Young, DTE Energy.
City per capita income: $14,717 USD
Metro area per capita income (ranking): $39,419 USD (#62 US)
State per capita income (ranking): $33,778 USD (#27 US)
MARKET DEMOGRAPHICS
Ethnicity (City of Detroit): Race – Black 81.6%, 12.3% White, 1.0% Asian, 5.5% Other (5.5% Hispanic of any race); origins – French, Irish, German, Scottish, Polish, Italian, Greek, Serbian, Turk, Arab, Belgian.
Language: Approximately 92% English.
Median Age: 31 years.
Political Leadership: Mayor of Detroit – Kenneth Cockrel, Jr.; Governor of Michigan – Jennifer Granholm (Democrat); U.S. Senators – Carl Levin (D), Debbie Stabenow (D); U.S. Representatives – Bart Stupak (D), Peter Hoekstra (Republican), Vern Ehlers (R), Dave Camp (R), Dale Kildee (D), Fred Upton (R), Mark Schauer (D), Mike Rogers (R), Gary Peters (D), Candice S. Miller (R), Thaddeus G. McCotter (R ), Sander Levin (D), Carolyn Cheeks Kilpatrick (D), John Conyers (D), John Dingell, Jr. (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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