GENERAL
Arena: Toyota Center
Capacity: 18,500
Built: 2003 / $175 M USD
Head office: 2 Greenway Plaza Houston, TX 77046
Phone: (713) 627-DUNK
Fax:
Website: www.rockets.com or www.nba.com/rockets/
E-Mail:
Radio flagship: 610 KILT-AM (selected games on 650 KIKK-AM or 95.7 KHJZ-FM) |
Local television:
Corporate partners/sponsors: Anheuser-Busch, Comcast, Direct Energy, Memorial Hermann, Southwest Airlines, Toyota Motor Company.
Mascot: Clutch the Bear
Established: 1967 NBA expansion
Franchise ancestry: San Diego Rockets 1967-1971
Houston Rockets 1971 to present |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
HOUSTON MARKET
MARKET SIZE
City Population: 2,117,937
Metropolitan Area Population: 4,669,571 (Houston-Galveston-Brazoria CMA)
Greater Metro Area Population: 5,628,101 (Houston-Sugar Land-Baytown)
City size ranking: #4 in US / #7 in NBA
Metro area size ranking: #10 in US / #13 in NBA
Greater Metro area size ranking: #6 in US / #8 in NBA
Designated Market Area (DMA): 2,106,210 TV homes / 1.84% of US
DMA ranking: #10 in US / #11 in North America / #13 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Leslie Alexander
Acquisition date/price: 1993 / $85 M USD
General Manager: Daryl Morey
Head Coach: Rick Adelman
Stadium: Owned and operated by Harris County
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Seaport and Gamma world city; Broad industrial base in energy (oil and natural gas), manufacturing, aeronautics, transportation, health care, oil field equipment, tourism, biomedical, mining and engineering services.
Major companies: Second only to New York City in the number of Fortune 500 companies resident in the city and metropolitan area; Conoco Phillips, Shell Oil, BP, ExxonMobil US Operations, Apache Corporation, Citgo, Marathon Oil.
City per capita income (ranking): City of Houston - $20,101 USD (#19 NBA)
Metro area per capita income (ranking): $46,235 (#22 US / #9 NBA)
State per capita income (ranking): $35,166 (#22 US / tied #15 NBA)
MARKET DEMOGRAPHICS
Ethnicity: Race – White 49.29%, Black 25.31%, Asian-American 5.31%, Other 20%; Hispanic of any race: 37%.
Language: Approximately 65% English.
Median Age: 30.9 years.
Political Leadership: Mayor of Houston – Bill White (Democrat); Governor of Texas – Rick Perry (R); U.S. Senators – Kay Bailey Hutchison (R), John Cornyn (R); U.S. Representatives – 20 Republican, 12 Democrat: Louie Gohmert (R), Ted Poe (R), Sam Johnson (R), Ralph Hall (R), Jeb Hensarling (R), John Culberson (R), Kevin Brady (R), Al Green (D), Michael McCaul (R), Mike Conaway (R), Kay Granger (R), Ron Paul (R), Mac Thornberry (R), Ruben Hinojosa (D), Silvestre Reyes (D), Chet Edwards (D), Sheila Jackson Lee (D), Randy Neugebauer (R), Charles A. Gonzalez (D), Lamar S. Smith (R ), Ciro Rodriguez (D), Kerry Marchant (R), Lloyd Doggett (D), Michael C. Burgess (R), Solomon P. Ortiz (D), Henry Cuellar (D), Gene Green (D), Eddie Bernice Johnson (D), John Carter (R), Pete Sessions (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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