GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 COMING SOON Home Dates: 41 Home Attendance Average: N/A Home Attendance Drawing Capacity: N/A Home Attendance Total: N/A Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD ATLANTA MARKET MARKET SIZE City Population: 3,847,059 Metropolitan Area Population: 12,875,587 Greater Metro Area Population: 16,373,645 City size ranking: #2 in US / Tied #2 in NBA Metro area size ranking: #2 in US / Tied #2 in NBA Greater Metro area size ranking: #2 in US / Tied #2 in NBA Designated Market Area (DMA): 5,654,260 TV homes / 4.94% of US DMA ranking: #2 in US / #2 in NL / Tied #2 in NBA Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owner: Donald Sterling Acquisition date/price: 1981 / $13 M USD General Manager & Head Coach: Mike Dunleavy, Sr. Stadium: Owned and operated by AEG (Anschutz Entertainment Group) Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Seaport, trade centre, general and diversified – International trade, entertainment (television, motion pictures, recorded music), aerospace, technology, petroleum, fashion, apparel, tourism.
Major companies: Six Fortune 500 in City of Los Angeles (Northrop Grumman – aerospace, Occidental Petroleum, Health Net, KB Home, Reliance Steel & Manufacturing, CB Richard Ellis – real estate); Other major companies in LA County: 20th Century Fox, Latham & Watkins, Univision, Paramount Pictures, Fox Sportsnet, Sunkist Growers, Walt Disney, Warner Brothers, DirecTV, Mattel, Dreamworks, Cunard Line, Princess Cruises, RAND (Walt Disney is largest employer in Anaheim, whose economy is driven by tourism and conventions).
City per capita income (ranking): LA $20,671 USD (tied #16 NBA)
Metro area per capita income (ranking): $41,875 USD (#42 US / tied #14 NBA)
State per capita income (ranking): $39,626 USD (#9 US / tied #5 NBA)

MARKET DEMOGRAPHICS

Ethnicity (City of Los Angeles): Race – White 46.9%, Black 11.2%, 10.5% Asian, 31.9% Other (46.5% Hispanic of any race).
Language: 42.2% English, 41.7% Spanish, 2.4% Korean, 2.3% Filipino, 1.7% Armenian, 1.5% Chinese, 1.3% Persian.
Median Age: 32 years.
Political Leadership: Mayor of Los Angeles – Antonio Villaraigosa (Democrat); Governor of California – Arnold Schwarzenegger (R); U.S. Senators – Dianne Feinstein (D), Barbara Boxer (D); U.S. Representatives – 34 Democrat, 19 Republican: Mike Thompson (D), Wally Herger (R ), Dan Lungren (R ), Tom McClintock (R), Doris Matsui (D), Lynn Woolsey (D), George Miller (D), Nancy Pelosi (D – Speaker of the House), Barbara Lee (D), Ellen Tauscher (D), Jerry McNerney (D), Jackie Speer (D), Pete Stark (D), Anna G. Eshoo (D), Mike Honda (D), Zoe Lofgren (D), Sam Farr (D), Dennis Cordossa (D), George Radanovich (R ), Jim Costa (D), Devin Nunes (R), Kevin McCarthy (R), Lois Capps (D), Elton Gallegly (R), Howard McKeown (R), David Greier (R), Brad Sherman (D), Howard L. Berman (D), Adam Schiff (D), Henry Waxman (D), Xavier Solis (D), Diane E. Watson (D), Lucille Roybal-Allard (D), Maxine Waters (D), Jane Harman (D), Laura Dickson (D), Grace Napolitano (D), Linda Sanchez (D), Edward Royce (R), Jerry Lewis (R), Gary Miller (R), Joe Baca (D), Ken Calvert (R), Mary Bono Mack (R), Dona Rohrabacher (R), Loretta Sanchez (D), John Campbell (R), Darrell Issa (R), Brian Bilbray (R), Rob Filner (D), Duncan Hunter (R), Susan A. Davis (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz