GENERAL

BUSINESS OF WINNING ATTENDANCE 2011-2012 COMING SOON Home Dates: 41 Home Attendance Average: N/A Home Attendance Drawing Capacity: N/A Home Attendance Total: N/A Home Attendance Rank: click here for 2010-2011 rank Team Marketing Report: Average Ticket Cost & Fan Cost Index: click here 2010-'11 Estimated Gate Receipts: $45M USD MIAMI MARKET MARKET SIZE City Population: 386,619 Metropolitan Area Population: 3,876,380 (Miami-Fort Lauderdale) Greater Metro Area Population: 5,413,212 (Miami-Fort Lauderdale-Pompano Beach) City size ranking: #46 in US / #27 in NBA Metro area size ranking: #12 in US / #15 in NBA Greater Metro area size ranking: #7 in US / #10 in NBA Designated Market Area (DMA): 1,546,920 TV homes / 1.352% of US DMA ranking: #16 in US / #17 in North America / #17 in NBA Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS OWNERSHIP AND MANAGEMENT Owner: Mickey Arison Acquisition date/price: 1988 / $33 M USD General Manager: Pat Riley Head Coach: Erik Spoelstra Stadium: Public / owned and operated by Miami-Dade County Concessions: Levy Restaurants

MARKET ECONOMICS

Economic Description: Port city; global city and “Gamma world city”; finance, commerce, media, entertainment, arts and international trade, tourism.
Major companies: Major companies – Alienware, Arrow Air, Bacardi, Benihana, Burger King, Celebrity Cruises, Carnival Cruises, CompUSA, Fizber.com, Norwegian Cruise Lines, Perry Ellis International, Royal Caribbean Cruise Lines, Ryder Systems, Seabourne Cruise Lines, TeleFutura, Telemundo, Univision; Miami also serves as Latin American headquarters for companies such as AIG,. American Airlines, Cisco Systems, Exxon, Disney, FedEx, Microsoft, Oracle, SBC Communications, Sony, VISA International.
City per capita income (ranking): $15,128 USD (#28 NBA).
Metro area per capita income (ranking): $43,001 (#37 US / #13 NBA)
State per capita income (ranking): $36,720 (#21 US / tied #13 NBA)

MARKET DEMOGRAPHICS

Ethnicity (City of Miami): Race – White 66.6%, Black 22.3%, Other 10%; Hispanic of any race: 80.8%; Origins – Cuban 34.1%, 5.6% Nicaraguan, 5.5% Haitian, 3.3% Honduran, 1.7% Dominican.
Language: Approximately 18% English; 80% Spanish.
Median Age: 38 years.
Political Leadership: Mayor of Miami – Manny Diaz (Independent); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz