GENERAL
Stadium: Bradley Center
Capacity: 18,717
Built: 1998 / $90 M USD
Head office: 1001 N. Fourth St., Milwaukee, WI 53203-1312
Phone: (414) 227-0500
Fax:
Website: www.bucks.com or www.nba.com/bucks
E-Mail:
Radio flagship: 620 WTMJ-AM (alternate: 94.5 WKTI-FM) |
Local television:
Corporate partners/sponsors: McDonald’s, Midwest Air, Marshall & Lisley, Miller Brewing, PepsiCo.
Mascot: Bango
Established: 1968
Franchise ancestry: Same |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
MILWAUKEE MARKET
MARKET SIZE
City Population: 576,336
Metropolitan Area Population: 1,689,572 (Milwaukee-Racine)
City size ranking: #25 in US / #18 in NBA
Metro area size ranking: #27 in US / #22 in NBA
Designated Market Area (DMA): 905,350 TV homes / 0.800% of US
DMA ranking: #35 in US / #38 in North America / #26 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Herb Kohl
Acquisition date/price: 1985 / $19 M USD
General Manager: John Hammond
Head Coach: Scott Skiles
Stadium: Owned and operated by Bradley Center Sports & Entertainment
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Inland port (brewing, manufacturing, service).
State capital: No (Madison, Wisconsin)
Major companies: 13 Fortune 1000 companies, including Harley Davidson, Johnson Controls, Northwestern Mutual, Manpower, Inc., Kohl’s, Rockwell, Fiserv, Marshall & Ilsey Group, Wisconsin Energy, Briggs & Stratton, General Electric Healthcare; Schlitz, Blatz, Pabst and Miller; also Midwest Airlines, MasterLock.
City per capita income (ranking): $16,181 USD (#27 NBA)
Metro area per capita income (ranking): $41,358 USD (#45 US / #17 NBA)
State per capita income (ranking): $34,405 USD (#26 US / #18 NBA)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Milwaukee): 43.6% White, 39.5% Black, 3.6% Asian, 10% Other (14.9% Hispanic); Origins – 39.5% African-American, 38% German, 12.7% Polish, 10% Irish, 5.1% English, 4.4% Italian, 3.9% French.
Language: Approximately 85% English.
Median Age: 31 years
Political leadership: Mayor of Milwaukee – Tom Barrett (Democrat); Governor of Wisconsin – Jim Doyle (D); U.S. Senators – Herb Kohl (D), Russ Feingold (D); U.S. Representatives – Five Democrats, three Republicans: Paul Ryan (R), Tammy Baldwin (D), Ron Kind (D), Gwen Moore (D), Jim Sensenbrenner (R), Thomas E. Petri (R), David R. Obey (D), Steve Kagen (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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