GENERAL
Stadium: New Orleans Arena
Capacity: 17,188
Built: 2002 / $112 M USD
Head office: 1501 Girod Street
New Orleans, LA 70113
Phone: 504-301-4000
Fax: 504-301-4001
Website: http://www.neworleanshornets.com or http://www.nba.com/hornets/
E-Mail:
Radio flagship: 1280 WODT-AM (selected games simulcast on 99.5 WRNO-FM) |
Television (Regional):
Corporate partners/sponsors: Capital One, Cox Communications, Dr. Pepper Snapple Group, Harrah’s Entertainment, Oschsner.
Mascot: Hugo the Hornet
Established: 1988
Franchise ancestry: Expansion as Charlotte Hornets 1988-2002.
New Orleans Hornets 2002-2005, 2007 to present
New Orleans-Oklahoma City Hornets 2005-2007 |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
NEW ORLEANS MARKET
MARKET SIZE
City Population: 273,000 (New Orleans)
*population decreased approximately 40% after Hurricane Katrina in 2005 (454,865 2001)
Metropolitan Area Population: 1,024,678 (New Orleans-Metarie-Bogalusa)
Greater Metro Area Population: 1,337,726 (Greater New Orleans)
City size ranking: #38 in US / #23 in NBA
Metro area size ranking: #35 in US / #27 in NBA
Greater Metro area size ranking: #35 in US / #27 in NBA
Designated Market Area (DMA): 602,740 TV homes / .527% of US
DMA ranking: #53 in US / #30 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owners: George Shinn and George Chouest
Acquisition date/price: 1987 / $33 M USD (Shinn); 2007 / $248 M USD (Chouest)
General Manager: Jeff Bower
Head Coach: Byron Scott
Stadium: Public/operated by Louisiana Superdome and Exposition Authority
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: Seaport (fifth largest in U.S. in volume); Industrial and distribution centre; oil production (17 petroleum refineries); tourism.
State capital: No (Baton Rouge, Louisiana)
Major companies: One Fortune 500 company – Entergy Corporation; other companies – AT & T, IBM, Navtech, Harrah’s, Popeye’s Fried Chicken, Zatarian’s, Whitney Bank, Capital One, Tidewater, Energy Partners, Ltd., Lockheed-Martin.
City per capita income (ranking): $17,258 USD (#25 NBA)
Metro area per capita income (ranking): $46,188 USD (#23 US / #10 NBA)
State per capita income (ranking): $31,821 USD (#41 US / #28 NBA)
MARKET DEMOGRAPHICS
Ethnicity (City of New Orleans): Race – Black 67.25%, White 28.05%, Asian 2.26%, 2.47% Other (3.00% Hispanic of any race).
Language: Approximately 94% English.
Median Age: 33.1 years.
Political Leadership: Mayor of New Orleans – C. Ray Nagin (Democrat); Governor of Louisiana – Bobby Tindal (Republican); U.S. Senators – Mary Landrieu (D), David Vitter (R); U.S. Representatives – Six Republican, one Democrat: Steve Scalise (R), Joseph Cao (R), Charles Melancon (D), John Fleming (R), Rodney Alexander (R), Bill Cassidy (R), Charles Boustany (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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