GENERAL
Stadium: Orlando Arena
Capacity: 17,248
Built: 1987 / $115M USD
Head office: One Magic Place Orlando, FL 32801
Phone: (407) 89-MAGIC
Fax:
Website: www.orlandomagic.com or www.nba.com/magic
E-Mail:
Radio flagship: 740 WQTM-AM |
Local television:
Corporate partners/sponsors: Amway, Adidas, Anheuser-Busch, Embarq, Geico, Kia Motors, PepsiCo.
Mascot: Stuff the Magic Dragon
Established: 1989
Franchise ancestry: Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
ORLANDO MARKET
MARKET SIZE
City Population: 213,250
Metropolitan Area Population: 1,644,561
City size ranking: #92 in US / #29 in NBA
Metro area size ranking: #28 in US / #23 in NBA
Designated Market Area (DMA): 1,466,420 TV homes / 1.281% of US
DMA ranking: #19 in US / #21 in North America / #20 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Richard de Vos
Acquisition date/price: 1989 / $85 M USD
General Manager: Otis Smith
Head Coach: Stan van Gundy
Stadium: Public / owned and operated by City of Orlando
Concessions: Orlando Foodservice Partners
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MARKET ECONOMICS
Economic Description: The theme park resort capital of the world, Orland is a major tourist and convention centre (52 million tourists per year visit Orlando; it has the second largest concentration of hotel rooms in the United States, behind only Las Vegas); engineering, film, TV and electronic gaming industries.
Major companies: Major companies – Disney (Walt Disney World Resort), Sea World, Universal Orlando Resort, Tiburon (division of Electronic Arts), KDF, General Dynamics, Harris, Westinghouse, Siemens, Veritas Seagate, United States Air Force, Darden Restaurants (parent company of Red Lobster and Olive Garden).
City per capita income (ranking): $21,216 USD (#21 NBA).
Metro area per capita income (ranking): $31,828 (#160 US / #27 NBA)
State per capita income (ranking): $36,720 (#21 US / tied #12 NBA)
MARKET DEMOGRAPHICS
Ethnicity (City of Orlando): Race – White 61.10%, Black 26.7%, Asian 1.43%, Other 8%; Hispanic of any race: 17.79%.
Language: 75.43% English; 16.60% Spanish.
Median Age: 38 years.
Political Leadership: Mayor of Orlando – Buddy Dyer (Democrat); Governor of Florida – Charlie Crist (R); U.S. Senators – Bill Nelson (D), Mel Martinez (R); U.S. Representatives – 14 Republican, 11 Democrat: Jeff Miller (R), Allen Boyd (D), Corrine Brown (D), Ander Crenshaw (R ), Ginny Brown-Waite (R), Cliff Stearns (R ), John L. Mica (R), Alan Grayson (D), Gus Bilirakis (R), Bill Young (R), Katherine Castor (D), Adam H. Putnam (R), Vern Buchanan (R ), Connie Mack, IV (R), Bill Posey (D), Tom Rooney (R), Kendrick B. Meek (D), Ileana Ros-Lehtinen (R), Robert Wexler (D), Debbie Wasserman-Schultz (D), Lincoln Dizz-Balart (R), Ron Klein (D), Alcee Hastings (D), Suzanne Kosmas (D), Mario Dizz-Balart (R).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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