GENERAL
Stadium: US Airways Center
Capacity: 19,023
Built: 1992 / $90 M USD
Head office: 201 E. Jefferson St., Phoenix, AZ 85004
Phone: (602) 379-7867
Website: www.suns.com or www.nba.com/suns
E-Mail:
Radio flagship: 620 KTAR-AM |
Television (Regional):
Corporate partners/sponsors: Anheuser-Busch, Bank of America, Casino Arizona, Qwest Communications, Southwest Airlines, US Airways, Verizon Wireless.
Mascot: The Gorilla
Established: 1968 NBA expansion
Franchise ancestry: Same |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
PHOENIX MARKET
MARKET SIZE
City Population: 1,469,794 (Phoenix)
Metropolitan Area Population: 3,251,876 (Phoenix-Mesa)
Greater Metro Area Population: 4,179,427 (Phoenix-Mesa-Scottsdale)
City size ranking: #5 in US
Metro area size ranking: #14 in US
Greater Metro area size ranking: #13 in US
Designated Market Area (DMA): Phoenix-Prescott: 1,855,930 TV homes / 1.622% of US
DMA ranking: #12 in US
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Robert Sarver
Acquisition date/price: 2004 / $404 M USD
General Manager: Steve Kerr
Head Coach: Terry Porter
Stadium: Public / owned and operated by City of Phoenix
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Former agricultural hub (citrus and cotton farming) transitioned into modern, diversified economy that is major cultural, economic and financial centre of the U.S. southwest, second only to Los Angeles; high technology, telecommunications, tourism, golf, government, universities.
State capital: Yes
Major companies: PetSmart, Pinnacle West, Avnet, Apollo Group, Freeport-McMoRan, CSK Auto, UHAUL, Best Western, US Airways, Honeywell’s aerospace division, Intel and American Express’s transaction and online services.
City per capita income (ranking): $19,833 USD
Metro area per capita income (ranking): $35,010 USD
State per capita income (ranking): $31,936 USD
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Phoenix): 71.1% White, 5.1% Black, 2.0% Asian, 2.0% Native American, 20% Other (34.1% Hispanic of any race).
Language: Approximately 74.1% English, 19.5% Spanish, Navajo 1.9%.
Median Age: 31 years
Political leadership: Mayor of Phoenix – Phil Gordon (Democrat); Governor of Arizona – Janet Napolitano (D) appointed Secretary of Homeland Security; U.S. Senators – John McCain (R), Jon Kyl (R); U.S. Representatives – Four Republicans, four Democrats: Ann Kirkpatrick (D), Trent Franks (R), John B. Shadegg (R), Ed Pastor (D), Harry Mitchell (D), Jeff Flake (R), Raul M. Grijalva (D), Gabrielle Giffords (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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