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PORTLAND TRAILBLAZERS
WESTERN CONFERENCE

GENERAL

Stadium: Rose Garden
Capacity: 19,980
Built: 1995 / $262 M USD
Head office: One North Center Court
Ste. 200 Portland, OR 97227
Phone: (503) 231-8000
Website: www.blazers.com or www.nba.com/blazers
E-Mail:
Radio flagship: 620 KTAR-AM
Television (Regional):
Corporate partners/sponsors: Comcast, Ford Motor Company, Rio Communications, Spirit Mountain Casino, Toyota Motor Company, Wells Fargo.
Mascot: Blaze the Trail Cat
Established: 1970 NBA expansion
Franchise ancestry: Same

BUSINESS OF WINNINGchampionships

ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here for 2010-2011 rank

Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD


PORTLAND MARKET

MARKET SIZE

City Population: 533,467
Metropolitan Area Population: 2,175,113 (Portland-Vancouver-Beaverton)
Greater Metro Area Population: 2,265,223 (Portland-Salem)
City size ranking: #30 in US / #20 in NBA
Metro area size ranking: #23 in US / #19 in NBA
Greater Metro area size ranking: #23 in US / #20 in NBA
Designated Market Area (DMA): Portland: 1,175,100 TV homes / 1.027% of US
DMA ranking: #22 in US / #22 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007

FRANCHISE FINANCIALS

value
revenue
players

OWNERSHIP AND MANAGEMENT

Owner: Paul Allen
Acquisition date/price: 1988 / $70 M USD
General Manager: Kevin Pritchard
Head Coach: Nate McMillan
Stadium: Owned and operated by Vulcan Sports & Entertainment
Concessions: Ovations

MARKET ECONOMICS

Economic Description: West coast seaport (Pacific) with national leadership in athletics/sportswear and brewing (official nickname is “Beer Town”; home to 28 microbreweries, more than any other city in the U.S.); regional leadership in technology, tourism, education, real estate and construction, manufacturing, logistics/shipping.
State capital: No (Salem)
Major companies: Nike, Columbia Sportswear, Tektronix, Stancorp Financial, Nautilus.
City per capita income (ranking): $22,643 USD (#12 NBA)
Metro area per capita income (ranking): $35,010 USD (#140 US / #26 NBA)
State per capita income (ranking): $31,936 USD (#40 US / #27 NBA)

MARKET DEMOGRAPHICS

Race & Ethnicity (City of Portland): 78.6% White, 6.7% Asian, 6.6% Black, 2.0% Aboriginal American, 6.3% Other (8.5% Hispanic of any race).
Language: Approximately 83.3% English, 5.6% Spanish, 2.0% Vietnamese, 1.3% Russian.
Median Age: 31 years
Political leadership: Mayor of Portland – Sam Adams (Democrat); Governor of Oregon – Ted Kulongoski (D); U.S. Senators – Ron Wyden (D), Jeff Merkley (D); U.S. Representatives – Four Democrats, one Republican: David Wu (D), Greg Walden (R), Earl Blumenauer (D), Peter DeFazio (D), Kurt Schrader (D).

Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz