GENERAL
Stadium: Air Canada Centre
Capacity: 19,800
Built: 1989 / $370 M USD
Head office: 40 Bay Street, Suite 400
Toronto, ON M5J 2X2
Phone: (416) 366-DUNK
Fax: (416) 341-1250
Website: www.raptors.com or www.nba.com/raptors
E-Mail:
Radio flagship: The FAN 590 AM |
Local/national television: Rogers Sportsnet Ontario, TSN, The Score
Corporate partners/sponsors: Adidas, Air Canada, Bank of Montreal, Canon, Miller, PepsiCo.
Mascot: The Raptor
Established: 1993 (first season 1995-1996)
Franchise ancestry: Expansion. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012 COMING SOON
Home Dates: 41
Home Attendance Average: N/A
Home Attendance Drawing Capacity: N/A
Home Attendance Total: N/A
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
TORONTO MARKET
MARKET SIZE
City Population: 2,841,500
Metropolitan Area Population: 5,113,149
Greater Metro Area Population: 5,555,912
City size ranking: #1 in Canada/ #4 in North America / #6 in NBA
Metro area size ranking: #1 in Canada / #7 in North America / #9 in NBA
Greater Metro area size ranking: #1 in Canada / #8 in North America / #7 in NBA
Designated Market Area (DMA): 2,703,000 TV homes / 2.12% of North America
DMA ranking: #1 in Canada / # 5 in North America / #7 in NBA
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Maple Leaf Sports & Entertainment
Acquisition date/price: 1998 / $125 M USD
President & General Manager: Bryan Colangelo
Head Coach (interim): Jay Triano
Stadium: Owned and operated by MLSE
Concessions: MLSE Food & Beverage
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MARKET ECONOMICS
Economic Description: General and diversified; business and finance; banks and brokerage firms; wholesale and distribution centre; media, publishing, telecommunications, Information Technology, tourism, film production.
Major companies: Hudson Bay Company, Manulife Financial, Four Seasons Hotels, Thomson Corp, CTV Globemedia, Rogers Communications, Alliance Atlantis, Celestica, RBC Financial, TD Canada Trust, CIBC, Scotiabank and BMO Financial.
City per capita income (ranking): $35,549 CDN
Metro area per capita income (ranking): $35,780 (#1 NBA)
Provincial per capita income (ranking): $26,181 (#30 NBA)
MARKET DEMOGRAPHICS
Ethnicity (City of Toronto): One of the most diverse cities in the world; Race – White 60%, South-Asian and Indo-Caribbean 12.0%, Chinese 11.4%, African-Caribbean 8.4%, Filipino 4.1%, Latin 2.5%.
Language: Approximately 80% English.
Median Age: 36.9 years.
Political Leadership: Mayor of Toronto – David Miller (NDP); Premier of Ontario – Dalton McGuinty (Liberal).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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