GENERAL
Stadium: University of Phoenix Stadium
Fifth Street, Tempe, AZ 85287
Capacity: 63,400
Surface: Grass
Built: 2006 / $395M USD
Head office: 8701 South Hardy Drive, Phoenix, AZ 85284-2800
Phone: 602-379-0101
Website: Arizona Cardinals
Radio flagship: 860 KMVP-AM plus selected simulcasts on 620 KTAR-AM
Television (Regional): CBS
Corporate partners/sponsors: University of Phoenix, Alltell, Albertson’s, Dodge, Mastercard, State Farm Insurance.
Mascot: Big Red |
Established: 1898
Franchise ancestry: Arizona Cardinals 1994 to present
Phoenix Cardinals 1988-1993
St. Louis Cardinals 1960-1987
Chicago Cardinals 1945-1959 and 1920-1943
Card-Pitt 1944
Racine Cardinals 1901-1906 and 1913-1919
Racine Normals 1899-1900
Morgan Athletic Club 1898
Notes: Two pro sports franchises operated under the same name as the St. Louis Cardinals in Major League Baseball and the NFL 1960-1987. |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 61,181
Home Attendance Drawing Capacity: 96.5%
Home Attendance Total: 489,455
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
ARIZONA MARKET
MARKET SIZE
City Population: 1,469,794 (Phoenix)
Metropolitan Area Population: 3,251,876 (Phoenix-Mesa)
Greater Metro Area Population: 4,179,427 (Phoenix-Mesa-Scottsdale)
City size ranking: #5 in US / #5 in NFL
Metro area size ranking: #14 in US / #16 in NFL
Greater Metro area size ranking: #13 in US / #14 in NFL
Designated Market Area (DMA): Phoenix-Prescott: 1,855,930 TV homes / 1.622% of US
DMA ranking: #12 in US / #13 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Bill Bidwell
Acquisition date/price: 1932 / $50,000 USD (by Charles Bidwell, father of Bill Bidwell)
General Manager: Rod Graves
Head Coach: Ken Whisenhunt
Stadium: Public / owned and operated by Arizona Sports & Tourism Authority
Concessions: Centerplate
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MARKET ECONOMICS
Economic Description: Former agricultural hub (citrus and cotton farming) transitioned into modern, diversified economy that is major cultural, economic and financial centre of the U.S. southwest, second only to Los Angeles; high technology, telecommunications, tourism, golf, government, universities.
State capital: Yes
Major companies: PetSmart, Pinnacle West, Avnet, Apollo Group, Freeport-McMoRan, CSK Auto, UHAUL, Best Western, US Airways, Honeywell’s aerospace division, Intel and American Express’s transaction and online services.
City per capita income (ranking): $19,833 USD (#23 in NFL)
Metro area per capita income (ranking): $35,010 USD (#140 US / #31 in NFL)
State per capita income (ranking): $31,936 USD (#40 US / #31 in NFL)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Phoenix): 71.1% White, 5.1% Black, 2.0% Asian, 2.0% Native American, 20% Other (34.1% Hispanic of any race).
Language: Approximately 74.1% English, 19.5% Spanish, Navajo 1.9%.
Median Age: 31 years
Political leadership: Mayor of Phoenix – Phil Gordon (Democrat); Governor of Arizona – Janet Napolitano (D) appointed Secretary of Homeland Security; U.S. Senators – John McCain (R), Jon Kyl (R); U.S. Representatives – Four Republicans, four Democrats: Ann Kirkpatrick (D), Trent Franks (R), John B. Shadegg (R), Ed Pastor (D), Harry Mitchell (D), Jeff Flake (R), Raul M. Grijalva (D), Gabrielle Giffords (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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