GENERAL
Stadium: Georgia Dome
One Georgia Dome Drive, Atlanta, GA 30313
Capacity: 71,228
Surface: Artificial
Built: 1994 / $191 M USD
Head office: One Falcon Place, Suwanee, Ga. 30174
Phone: 770-945-1111
Fax:
Website: Atlanta Falcons |
Radio flagship: 92.9 WZGC-FM
Television (regional): CBS
Corporate partners/sponsors: AT&T, Coca-Cola, Ford, Home Depot, Verizon Communications.
Mascot: Freddie Falcon
Established: 1966
Franchise ancestry: Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 68,986
Home Attendance Drawing Capacity: 96.8%
Home Attendance Total: 551,892
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
ATLANTA MARKET
MARKET SIZE
City Population: 476,483
Metropolitan Area Population: 4,112,198
Greater Metro Area Population: 5,278,904 (Atlanta-Marietta-Sandy Springs)
City size ranking: #34 in US / #20 in NFL
Metro area size ranking: #11 in US / #13 in NFL
Greater Metro area size ranking: #9 in US / #9 in NFL
Designated Market Area (DMA): 2,369,780 TV homes / 2.070% of US
DMA ranking: #8 in US / #9 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Arthur Blank
Acquisition date/price: 2002 / $545M USD
General Manager: Thomas Dimitroff
Head Coach: Mike Smith
Stadium: Public / owned and operated by the State of Georgia
Concessions: Levy Restaurants
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MARKET ECONOMICS
Economic Description: Commercial, business and media centre.
Olympic city (1996 Olympic Games)
State capital: Yes
Major companies: Three Fortune 100 companies - Coca-Cola, Home Depot, UPS; Also AT & T Mobility, Newell Rubbermaid, Arby’s, Chick-Fil-A, Waffle House, Sun Trust Banks, Georgia Pacific, Earthlink, Delta Air Lines, Air Tran Airways, Turner Broadcasting System (TBS), CNN, The Weather Channel, Cox Communications, Centre for Disease Control (CDC).
City per capita income (ranking): $25,254 USD (#7 NFL)
Metro area per capita income (ranking): $37,294 USD (#94 US / #28 NFL)
State per capita income (ranking): $32,095 USD (#38 US / #30 in NFL)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Atlanta): 55.7% Black, 37.2% White, 2.3% Asian, 4.6% Other (5.9% Hispanic).
Language: Approximately 92% English.
Median Age: 31 years
Political leadership: Mayor of Atlanta – Shirley Franklin (Democrat); Governor of Georgia – Sonny Perdue (Republican); U.S. Senators – Saxby Chambliss (R), John Isakson (R); U.S. Representatives – Jack Kingston (R ), Sanford D. Bishop, Jr. (D), Lynn Westmoreland (R), Hank Johnson (D), John Lewis (D), Tom Price (R), John Linder (R), Jim Marshall (D), Nathan Deal (R), Paul Broun (R ), Phil Gingley (R), John Barrow (D), David Scott (D).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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