GENERAL
Stadium: M & T Bank Stadium
1101 Russell Street, Baltimore, MD 21230
Capacity: 70,107
Surface: Grass
Built: 1998 ($220 M USD)
Head office: 11001 Owings Mills Blvd, Owings Mills, MD 21117
Phone: 410-654-6200
Fax:
Website: Baltimore Ravens |
Radio flagship: 1300 WJFK-AM & 102.7 WQSR
Television (Regional): FOX
Corporate partners/sponsors: Anheuser-Busch, Coca-Cola, Geppi Entertainment, M & T Bank, MedStar Health, MillerCoors, Verizon Wireless.
Mascot: Poe
Established: 1996
Franchise ancestry: Expansion |
BUSINESS OF WINNING
ATTENDANCE
2011-2012
Home Dates: 8
Home Attendance Average: 71,224
Home Attendance Drawing Capacity: 100.3%
Home Attendance Total: 569,792
Home Attendance Rank: click here
for 2010-2011 rank
Team Marketing Report:
Average Ticket Cost & Fan Cost Index: click here
2010-'11 Estimated Gate Receipts: $45M USD
BALTIMORE MARKET
MARKET SIZE
City Population: 636,377
Metropolitan Area Population: 2,668,056 (Baltimore-Towson)
Greater Metro Area Population: 7,608,070 (including Washington-Arlington-Alexandria)
City size ranking: #19 in US / #13 in NFL
Metro area size ranking: #20 in US / #20 in NFL
Greater Metro area size ranking: #4 in US / tied #4 in NFL
Designated Market Area (DMA): 1,102,080 TV homes / 0.963% of US
DMA ranking: #26 in US / #24 in NFL
Source: Nielsen 2008, US Census Bureau 2005 and 2007 |
FRANCHISE FINANCIALS
 OWNERSHIP AND MANAGEMENT
Owner: Stephen Biscotti
General Manager: Ozzie Newsome
Head Coach: John Harbaugh
Stadium: Maryland Stadium Authority
Concessions: Aramark
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MARKET ECONOMICS
Economic Description: Seaport (steel/shipping transitioned to service economy: financial, business and health)
State capital: No (Annapolis)
Fortune 1000 companies: Constellation Energy, Grace Chemical, Black & Decker, Legg Mason, T. Rowe Price and McCormick & Co.
Largest employer (City of Baltimore): John Hopkins University and John Hopkins Hospital.
City per capita personal income (ranking): $16,978 USD (#27 NFL)
Metro area per capita income (ranking): $45,208 USD (#28 US / #13 NFL)
State per capita income (ranking): $43,788 USD (#6 US / #6 NFL)
MARKET DEMOGRAPHICS
Race & Ethnicity (City of Baltimore): 64.8% African-American, 31.28% White, 1.53% Asian, 1.2% other.
Language: 98% English, 1.5% Hispanic.
Median age: 35
Political leadership: Mayor of Baltimore - Sandra Dixon (Democrat); Governor of Maryland – Martin O’Malley (D); Senators – Barbara Mikulski (D), Ben Cardin (D); Representatives – Frank Kratovil (D), Dutch Ruppersberger (D), John Sarbanes (D), Donna Edwards (D), Elijah Cummings (D), Chris Van Hollen (D), Steny Hoyer (D), Roscoe Bartlett (Republican).
Source: Team Marketing Report, ESPN.com, Forbes.com and TheSportMarket.biz
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